MV503K Business Name in the Practice of Business Companies

Faculty of Law
Autumn 2023
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
JUDr. Ing. Petr Machálek, Ph.D. (lecturer)
doc. Ing. Eva Tomášková, Ph.D. (lecturer)
Mgr. Damir Solak (assistant)
Guaranteed by
doc. Ing. Eva Tomášková, Ph.D.
Department of Financial Law and Economics – Faculty of Law
Contact Person: Zuzana Suchá
Supplier department: Department of Financial Law and Economics – Faculty of Law
Timetable of Seminar Groups
MV503K/01: Mon 2. 10. to Fri 22. 12. Mon 12:00–13:40 215, P. Machálek, E. Tomášková
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 10/25, only registered: 0/25
fields of study / plans the course is directly associated with
  • Law (programme PrF, PR_)
  • Law (programme PrF, M-PPV) (2)
Course objectives
This course connects knowledge from law and marketing (especially aimed on selected communications´ instruments). Course stresses practical application of gained knowledge.
Learning outcomes
Students develop his knowledge of legal regulation of business names, elevate their understanding of the principal of legal regulation of business names, ability to orientate oneself in text of regulation and to solve simple cases.
Syllabus
  • Designation of entrepreneurs and their products Marketing mix Legal regulation of business names and its principles Protection of business name Further designation of entrepreneurs Designation of products and services Communication mix
Literature
    required literature
  • BEJČEK, Josef, Petr HAJN, Jarmila POKORNÁ, Jaromír KOŽIAK, Radek RUBAN, Josef ŠILHÁN, Eva TOMÁŠKOVÁ and Eva VEČERKOVÁ. Obchodní právo. Obecná část. Soutěžní právo. 1. vyd. V Praze: C.H. Beck, 2014, xxvii, 383. ISBN 9788074005473. info
    recommended literature
  • KINGSNORTH, Simon. Digital marketing strategy : an integrated approach to online marketing. Second edition. London: Kogan Page, 2019, xvii, 364. ISBN 9780749498085. info
  • ONDREJOVÁ, Dana, Josef BEJČEK, Josef KOTÁSEK, Jaromír KOŽIAK, Jarmila POKORNÁ, Radek RUBAN, Josef ŠILHÁN and Eva VEČERKOVÁ. Nástin obchodního práva (Outline of business law). 4. dotisk 1. vyd. Brno: Masarykova univerzita, 2019. Učebnice PrF MU, sv. 515. ISBN 978-80-210-7417-0. info
  • KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. Marketing management. 3rd edition. Harlow, England: Pearson, 2016, xxxiv, 942. ISBN 9781292093239. info
Teaching methods
By the teaching will be used different structures of problems presentation: - recapitulation of legal regulation and following solving of case studies - creation of documents, e. g. articles of association, analysis of various possibilities and recommendation of solution
Assessment methods
The course finishes with colloquium.Students prove their knowledge classification makes the teacher according to correctness and perfection of the answers.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2024.
  • Enrolment Statistics (Autumn 2023, recent)
  • Permalink: https://is.muni.cz/course/law/autumn2023/MV503K