OP3BK_FZMM Basis of Management and Marketing

Faculty of Education
Autumn 2011
Extent and Intensity
0/0/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
RNDr. Barbora Onderková (lecturer)
PaedDr. Milan Kubiatko, PhD. (assistant)
Mgr. Ivana Medková, Ph.D. (assistant)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jitka Autratová
Timetable
Sat 8. 10. 8:00–10:00 D20 učebna, Sat 22. 10. 13:00–14:20 D20 učebna, Sat 19. 11. 8:00–10:00 D20 učebna, Sat 26. 11. 9:30–10:50 D20 učebna
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Abstract
Studying this subject will enable listeners to obtain a basic overview of the   management and marketing; the historical development of these disciplines, scientific approaches, methods and practical options for their use in streamlining the activities of organizations, administrative and non-profit institutions. Attention will be paid to the possibilities of management and marketing education. Learning management will focus on its core functions: planning, organization, management, human resources and control. Teaching marketing will build on lessons learned in   management. Will be primarily focused on methods and approaches in the search, accepted by meeting the needs and requirements of the customer.
Key topics
A brief syllabus: 1st Fundamentals of theory and practice of management. 2nd Development and management approaches. 3rd Management and the (external environment, ethics and management, international management). 4th Various management functions (planning, organization, management, engineering and inspection). 5th Basic concepts of marketing. 6th   Strategic planning in marketing. 7th Planning and management process. The marketing mix. 8th The possibility of marketing the   non-profit organizations.
Study resources and literature
    recommended literature
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe pro 90. léta. Vyd. 2., dopl. a rozšíř. Praha: Management Press, 1996, 244 s. ISBN 80-85943-19-0. info
    not specified
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
  • KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
  • PŘIBOVÁ, Marie and Miloš MAŘÍK. Základy marketingu. 1. vyd. Praha: Aleko, 1991, 122 s. ISBN 80-85341-08-5. info
Approaches, practices, and methods used in teaching
Lecture, discussion, individual work of students.
Method of verifying learning outcomes and course completion requirements
The course is terminated credit.   Requirement for the granting of credit: Elaboration of seminar work in the range of   3-5 pages on the specified educational
Language of instruction
Czech
Teacher's information
Další literatura: ZÁKLADNÍ: MC. CARTHY, E.J.; PERREAULT JR., W.D. Základy marketingu. Praha: Victoria Publishing, 1995, 511 s. HORÁKOVÁ, I. Marketing v současné světové praxi. Praha: Grada, 1992, 368 s. KONTZ, H.; WEIHRICH, H. Management. Praha: Victoria Publishing, 1993. KOTLER, P. Marketing Management. Praha: Victoria Publishing, 2. vyd. Analýza, plánování, realizace a kontrola, 792 s. Praha: Management Press, 2000, 258 s. KRÁLÍK, O. Úvod do marketingu. Pracovní materiál pro studenty sociální pedagogiky, Brno: 2001. MOZGA, J.; VÍTEK, M. Strategický marketing. Hradec Králové: GAUDEAMUS, 2001. DOORUČENÁ: TRUNEČEK, J. Management I.. Praha: VŠE, 1995. VÍTEK, M. Evropský management. Hradec Králové: GAUDEAMUS, 1996.
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
The course is also listed under the following terms Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2012, Autumn 2013, Autumn 2014.
  • Enrolment Statistics (Autumn 2011, recent)
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