PdF:FJHC_OJ3 Professional Language 3 - Course Information
FJHC_OJ3 Professional Language 3
Faculty of EducationAutumn 2016
- Extent and Intensity
- 0/2/0. 5 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Mgr. Hana Delalande (seminar tutor)
Mgr. Dita Friáková (seminar tutor)
Mgr. Marcela Poučová, Ph.D. (assistant) - Guaranteed by
- Mgr. Marcela Poučová, Ph.D.
Department of French Language and Literature – Faculty of Education
Contact Person: Barbora Hůrková
Supplier department: Department of French Language and Literature – Faculty of Education - Timetable of Seminar Groups
- FJHC_OJ3/01: Thu 16:40–18:20 učebna 67, D. Friáková
- Prerequisites (in Czech)
- FJHC_OJ1 Professional Language 1 && FJHC_OJ2 Professional Language 2
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- French Language for Commerce and Administration (programme PdF, B-FI)
- French Language for Commerce and Administration (programme PdF, B-HPS)
- Course objectives
- The course is aimed at improving the productive and receptive communicative competence. The educational material used during the seminars provide deeper understanding of the current sectoral themes and focuses on the application of new phraseology phrases and concepts in specific professional communication.
- Syllabus
- Marketing and marketing strategy. Market analysis. Exploration of the competition. Definitions of production. Distribution methods. Advertising and sales promotion. Business events. Sales force.
- Literature
- PENFORNIS, J.-L. Affaires.com. Paris : CLE International, 2003. ISBN 978-2-09-033176-9.
- Teaching methods
- Seminar.
- Assessment methods
- Final exam (70%).
- Language of instruction
- French
- Further comments (probably available only in Czech)
- Study Materials
The course is taught annually.
- Enrolment Statistics (Autumn 2016, recent)
- Permalink: https://is.muni.cz/course/ped/autumn2016/FJHC_OJ3