UPV_3003 Business Teaching 1 - O

Faculty of Education
Autumn 2017
Extent and Intensity
3/0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
Ing. Pavla Stejskalová (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable
Mon 13:00–15:35 laboratoř 80
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
After completing the course, students will be able to:
Explain the importance of Funck and classification of trade.
Clarify payments.
He explained the current trends in business.
Describe the legislation on consumer protection.
Syllabus
  • A brief syllabus:
  • 1) Introduction to subject
  • 2) Business management: the definition of business; business entities; risks in the business
  • 3) Trade and its characteristics: the definition of trade; the importance of trade; the economic and business view of the trade; distribution of trade; function of trade; those working in the shop; wholesale; retail; assortment of goods and its breakdown; catchment area; arrangement of stores; other services in store
  • 4) Pricing in the trade: the importance of price in store; methods of determining the price in store; trade increases; discounts and discount
  • 5) Payments: the importance of payment; the distribution of payment; classification of payments; bills and checks
  • 6) Business plan: the importance of business plan; use of business plan; stages of a business plan; structure of the business plan; flexible business plan
  • 7) Consumer protection: warranty period; claims of imperfections in goods; consumer protection laws in the Czech Republic and EU
  • 8) Intangible goods in the shop: marking goods; trademarks and brands used on goods; company; utility model; copyright work; design; designation of origin; patent
  • 9) Commercial obligations: the importance of commercial obligations; ensure commercial obligations; selection of trading partners; damages; interest on the arrears; penalty
  • 10) Distribution channels: the importance of distribution; bodies distribution channels; the creation of distribution channels; trends in distribution; franchising; retail cooperatives; voluntary chain
  • 11) Institutions of control and the importance of public institutions in the trade sector  
Literature
    required literature
  • BURSTINER, Irving. Základy maloobchodního podnikání. Translated by Lidmila Janečková. 2. vyd. Praha: Victoria Publishing, 1994, 880 s. ISBN 80-85605-55-4. info
    recommended literature
  • DLUGOŠ, Radomír. Banky a platební styk. Edited by Dalibor Pánek. Brno, 2002, 56 l. info
Teaching methods
Lecture, individual work of students.
Assessment methods
The course ends with oral exam.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: Určeno pro zaměření - Obchod a služby.
The course is also listed under the following terms Autumn 2013, Autumn 2015, Autumn 2016, Autumn 2018.
  • Enrolment Statistics (Autumn 2017, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2017/UPV_3003