PdF:DI3MK_EPP2 Economics and management - Course Information

DI3MK_EPP2 Economics and management of industrial enterprises 2

Extent and Intensity

0/0/1. 4 credit(s). Type of Completion: k (colloquium).

Teacher(s)

Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)

Guaranteed by

doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Mgr. Bc. Lucie Viková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education

Timetable

Sat 1. 3. 16:40–19:15 A21 učebna, Sat 15. 3. 10:15–12:50 A21 učebna, Sat 22. 3. 13:55–16:30 A21 učebna, Sat 29. 3. 7:30–10:05 A21 učebna

Prerequisites (in Czech)

DI3MK_STR1 Engineering Technology 1

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• Teacher Training of Specialized Subjects for Secondary Schools (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation in Services (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Mechanical Engineering (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Commerce and Services (programme PdF, N-SS)

Abstract

Economics and Management II is the second of three thematically interrelated subjects. The course deepens the knowledge gained in the bachelor's level study in the Doctrine of the enterprise (Develops the themes of innovation, production and marketing) and the Principles of Management course (objectives and marketing tools). The aim of this course is to familiarize students with the tasks of marketing communication marketing research techniques and the importance of marketing information management. It builds on the second thematic unit - enterprise logistics, which already does not address the question why and what produce, but rather the question of how - how to effectively manage the tangible and intangible flows in the enterprise.

Key topics

1st The content of marketing communications. 2nd Basic communication models. 3rd Tools of marketing communications. 4th Marketing research as a prerequisite for understanding customer needs. 5th Types of research and their methods. 6th Social and environmental aspects of marketing and business in general. 7th Logistics as a cross-cutting activity in the firm and its goals. 8th Logistics of the purchasing and production. 9th Distribution logistics. 10th Supply Chain Management.

Study resources and literature

required literature
• PELSMACKER, P. D. GEUENS, M., BERGH, J. V. Marketingová komunikace. Praha : Grada, 2003. 581 s. ISBN: 8024702541.
• Základní: LAMBERT, D., STOCK, J. R., ELLRAM, L. Logistika : příkladové studie, řízení zásob, přeprava a skladování, balení zboží. Vyd. 1. Praha : Computer Press, 2000. 589 s. ISBN: 8072262211

Approaches, practices, and methods used in teaching

lectures

Method of verifying learning outcomes and course completion requirements

written tests

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
General note: Specializace - strojírentství.

• Enrolment Statistics (recent)
  
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