SO154 Fundrising, marketing and PR in NNO

Faculty of Education
Spring 2026
Extent and Intensity
0/0/0. 3 credit(s). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
Mgr. Andrea Poslt (lecturer)
Mgr. et Mgr. Martina Kurowski, Ph.D. (seminar tutor)
Guaranteed by
Mgr. et Mgr. Martina Kurowski, Ph.D.
Department of Social Education – Faculty of Education
Contact Person: Ing. et Ing. Jana Šajkovicsová
Supplier department: Department of Social Education – Faculty of Education
Timetable of Seminar Groups
SO154/KombiSem01: Fri 13. 3. 9:00–10:50 D20 učebna, 11:00–12:50 D32 učebna, 14:00–17:50 D42 učebna, Sat 14. 3. 9:00–12:50 D15 učebna, M. Kurowski, A. Poslt
SO154/PrezSem01: Fri 13. 3. 9:00–10:50 D20 učebna, 11:00–12:50 D32 učebna, 14:00–17:50 D42 učebna, Sat 14. 3. 9:00–12:50 D15 učebna, Mon 30. 3. 8:00–11:50 D34 učebna, Mon 27. 4. 8:00–11:50 D34 učebna, Mon 11. 5. 8:00–11:50 D34 učebna, M. Kurowski, A. Poslt
Prerequisites
The course is primarily intended for students of the MU. A prerequisite for the completion of the class participation in the implementation of project-based learning and pass a written test in the range defined circuits.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 21/25, only registered: 0/25
fields of study / plans the course is directly associated with
Abstract
During the course:
The students will deal with the management of institutions involved on the non profit sector with the basic features (economical and personnel management).
They will get an outline of the law and employee relationships, management of leisure time institutions; part of the course covers also the law, marketing and management, funds and fundraising.
The students will get the basic picture on management of the non profit sector and its legislation.
Learning outcomes
Upon completion of the course the student will be able to:
● orientate in current theories, methods and techniques in the field of fundrising and a PR, which turn the theory into practice
● critically work with information sources and their use in conducting and promoting NGO dealing with the given areas;
● prepare, implement and evaluate potential projects;
● analyze the specifics of diverse target groups with regard to the organization of work with them
Key topics
  • 1. Mission and goals of nonprofit organizations (Why do we exist?)
  • 2. The setting and legislation of the non-profit sector. (Where are we?)
  • 3. Qualitative factors of existence - human potential, internal settings and organization management. (Who are we and whom do we have?)
  • 4. Quantitative performance factors - resources and fundrising in the non-profit sector. (What do we have and how can we handle it?)
  • 5. Planning and evaluating activity - tools, PR (How do we work?) Creation of the project: The third pillar of the company Group work - Create a fictitious, nonprofit organization dealing with specific themes from various areas of NGO: (social, economic, cultural, environmental, pedagogical, health, etc.)
Study resources and literature
    recommended literature
  • GIL, Carlos. Konec marketingu : ovládněte trh prostřednictvím svých zákazníků na sociálních sítích. Translated by Ivana Sýkorová. První české vydání. Praha: Grada, 2021, 196 stran. ISBN 9788027112968. URL info
  • ŠEDIVÝ, Marek and Olga MEDLÍKOVÁ. Public relations, fundraising a lobbing pro neziskové organizace. Vyd. 1. Praha: Grada Publishing, 2012, 138 s. ISBN 9788024740409. URL info
  • PLAMÍNEK, Jiří. Vedení lidí, týmů a firem : praktický atlas managementu. 5., aktualizované a rozší. Praha: Grada, 2018, 204 stran. ISBN 9788027106295. URL info
  • ŘEZÁČ, Jan. Web ostrý jako břitva : návrh fungujícího webu pro webdesignery a zadavatele projektů. Vydání druhé. Český Těšín: House of Řezáč, 2016, 211 stran. ISBN 9788027006441. URL info
  • BROWN, Tim and Barry KĀTZ. Change by design : how design thinking transforms organizations and inspires innovation. 1st ed. New York: Harper Business, 2009, viii, 264. ISBN 9780061766084. info
    not specified
  • BROWN, Lester R. Stav světa 1998 : zpráva o cestě k trvale udržitelné společnosti. Vyd. 1. Praha: Hynek, 1998, 356 s. ISBN 8086202291. info
  • SVOZILOVÁ, Alena. Projektový management. 1. vyd. Praha: Grada, 2006, 353 s. ISBN 8024715015. info
Approaches, practices, and methods used in teaching
Seminar, practical lessons, presentation of own projects, group discussion
Method of verifying learning outcomes and course completion requirements

Active participation in class, presentation of one’s own project, creation of a promotional video.

Language of instruction
Czech
Study support
https://is.muni.cz/auth/el/ped/jaro2026/SO154/index.qwarp
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2024, Spring 2025, Spring 2027.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/ped/spring2026/SO154