EAPS1_11 Products, Services and Technologies in Healthcare

Faculty of Pharmacy
Spring 2026
Extent and Intensity
2/0/0. 6 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
PharmDr. Tünde Ambrus, Ph.D. (lecturer)
doc. PharmDr. Aleš Franc, Ph.D. (lecturer)
PharmDr. Dominik Grega, Ph.D. (lecturer)
doc. RNDr. Jozef Kolář, CSc. (lecturer)
PharmDr. Lenka Smejkalová, Ph.D. (lecturer)
PharmDr. Jakub Treml, Ph.D. (lecturer)
PharmDr. Martin Višňanský, MBA, Ph.D. (lecturer)
Guaranteed by
doc. RNDr. Jozef Kolář, CSc.
Department of Applied Pharmacy – Departments – Faculty of Pharmacy
Contact Person: PharmDr. Tünde Ambrus, Ph.D.
Supplier department: Department of Applied Pharmacy – Departments – Faculty of Pharmacy (70,00 %), Department of Pharmaceutical Technology – Departments – Faculty of Pharmacy (15,00 %), Department of Molecular Pharmacy – Departments – Faculty of Pharmacy (15,00 %)
Timetable
Mon 23. 2. to Fri 8. 5. Thu 8:00–10:00 S315, except Mon 6. 4. to Fri 10. 4.
Prerequisites
No specific prerequisites and/or co-requisites.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Abstract
The selection of topics from the extensive issue of products, services and technologies in healthcare and pharmaceuticals will be presented.
Students will acquire basic overview on utilization of value innovation in healthcare.
The content subject includes definitions, classifications, research and development, regulatory framework, value assessment and appraisal, efficacy measure, safety, surveillance, pricing and reimbursement, capacity building, access and financing, quality domain, sustainability, and life-cycle management.
Learning outcomes
Completing the course, students will be able to acknowledge and differentiate various products, services and technologies in healthcare and pharmaceuticals. They will understand a value of innovation in healthcare concept, its assessment and appraisal within the framework of core health technology assessment domains and life-cycle management of different health technologies.
Key topics
  • - Definitions of products, services and technologies in healthcare.
  • - Legal and regulatory framework for products and technologies.
  • - Specific nature and value of medicinal products.
  • - Systems of classification for medicinal products.
  • - Classification of medical devices.
  • - Research and development of medicinal products.
  • - Current topics and challenges in pharmaceutical research.
  • - Advanced therapy medicinal products.
  • - Non-pharma technologies and their utilization in healthcare.
  • - Overview of health technology assessment and value assessment / appraisal for different technologies.
  • - Access, quality and price in healthcare products & services.
  • - Capacity building & technology uptake, learning curve.
  • - Sustainability; life-cycle management.
Study resources and literature
    recommended literature
  • Náhradní obsah: Smith BD: Darwin’s Medicine. How Business Models in the Life Science Industry are evolving. A Gover Book, Routledge, 2017.
  • Náhradní obsah: Phannstiel M, Rasche Ch: Service Design and Service Thinking in Healthcare and Hospital Management. Springer, 2019.
  • Kelly, WN. Pharmacy: What it is and how it works. 4th Ed. Routledge, 2018.
  • Porter ME, Teisberg EO: Redefining Health Care. Creating Value-Based Competition on Results. Harvard Business School Press, 2006.
  • Pharmacoepidemiology. Edited by Brian L. Strom - Stephen E. Kimmel - Sean Hennessy. Sixth edition. Hoboken, NJ: Wiley Blackwell, 2020, 1 online. ISBN 9781119413370. URL info
  • Introduction to public health in pharmacy. Edited by Bruce Lubotsky Levin - Ardis Hanson - Peter D. Hurd. Second edition. Oxford: Oxford University Press, 2018, 1 online. ISBN 9780190238339. URL info
  • NG, Rick. Drugs : from discovery to approval. Third edition. Hoboken, New Jersey: Wiley Blackwell, 2015, 1 online. ISBN 9781118907221. URL info
Approaches, practices, and methods used in teaching
Monological, Dialogic (discussion, interview, brainstorming) Workshops, Individual and Group Assignment / Presentations
Method of verifying learning outcomes and course completion requirements
one individual and one group project assignment presentation
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught annually.
General note: Termíny výuky - 26.2., 5.3., 12. 3., 19.3., 26.3., 2.4., 16.4., 23.4., 30.4., 7.5.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/pharm/spring2026/EAPS1_11