MUKS31 Public Relation in Museum Practice I.

Faculty of Arts
Autumn 2007
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Lucie Jagošová, DiS., PhD. (lecturer)
Guaranteed by
Mgr. Lucie Jagošová, DiS., PhD.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Pavel Holman
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30
fields of study / plans the course is directly associated with
Syllabus
  • Introduction, basic terms, literature.
  • Museums and society; role of museums in society - communication and collaboration.
  • Museum as a part of culture; museum and politics; museums as a maker of national and regional identity, mass culture; available time.
  • Museums and central and local government and authorities, non-replaceable role of museums.
  • Museum's visitors; factors influencing museum visiting; things that go to make up the visit experience.
  • Competitive (rival) environment.
  • Communication with mass media.
  • Impact of museums ouside and inside of museum organisation, Image. Advertising.
  • Museums and amateur clubs, museum societies, siciety of friends, lobbying.
  • Professional organisations and society.
  • Consumer research and opinion poll.
Literature
  • Další literatura dle zadání vyučujícího
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • LESLY, Philip. Public relations :teorie a praxe. Translated by Stanislav Jurnečka. 1. vyd. Praha: Victoria Publishing, 1995, 240 s. ISBN 80-85865-15-7. info
  • Museum culture : histories, discourses, spectacles. Edited by Daniel J. Sherman - Irit Rogoff. London: Routledge, 1994, xx, 301 s. ISBN 0-415-09273-6. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
  • AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info
Assessment methods (in Czech)
Přednáška; zápočet - písemný test, znalost odpřednášené látky a zadané literatury
Language of instruction
Czech
Follow-Up Courses
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2013, Autumn 2014.
  • Enrolment Statistics (Autumn 2007, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2007/MUKS31