VIKBB33 Publishing and associalted activities

Faculty of Arts
Spring 2011
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Ing. Jan Homola (lecturer)
Guaranteed by
PhDr. Petr Škyřík, Ph.D.
Division of Information and Library Studies – Department of Czech Literature – Faculty of Arts
Contact Person: Mgr. Marie Hradilová
Timetable
Thu 17:30–19:05 C34
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30, only registered with preference (fields directly associated with the programme): 0/30
fields of study / plans the course is directly associated with
Course objectives
At the end of this course, students should: • Have understanding of basics of publishing industry • Know the basics of design, typesetting, proof-reading and business connected tasks in publishing • Understand consecutiveness of processes and be able to consider quality and rentability of the work • Get basic knowledge of materials and technologies in printed and electronic media • Draw up a project of a viable publication
Syllabus
  • Economics – elementary principles of book, magazine and web publishing, taget groups and competitors • Books marketing, financial planning, distribution costs, author fees, royalties and taxes • Printing technogy, CD and DVD production, E-publishing (html, flash, PDF) • Editorial work, preparing content, adjusting graphics and typografical basics • Proofreading and typesetting, illustrations, photos (theoretical background), adapting graphics for the target group • Practice, excursion • Presentation of projects
Literature
    recommended literature
  • PISTORIUS, Vladimír. Jak se dělá kniha : příručka pro nakladatele. Vyd. 1. Praha: Paseka, 2003, 248 s. ISBN 8071855162. info
Teaching methods
a) Discussion seminars b) Presentation and assessment of own and prepared publication suggestions c) Excursion
Assessment methods
a) Attendance b) Project preparation and presentation c) In case of not failure to meet the above criteria, a test will follow
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2010, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016.
  • Enrolment Statistics (Spring 2011, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2011/VIKBB33