Digital Marketing and Social Media Analysis
W6 - Data-driven relationship marketing using digital platforms
Topics:
- The challenge of customer engagement
- Customer lifecycle management
Case study:
Buffer: from idea to paying business customers in seven weeks
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/econ/jaro2023/MPH_DMSM/um/learning_materials_-_presentations/w6_-_data-driven_relationship_marketing_using_digital_platforms/