BKR_MGCR Management - Tourism

Faculty of Economics and Administration
Spring 2011
Extent and Intensity
0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Guaranteed by
prof. RNDr. Milan Viturka, CSc.
Department of Regional Economics and Administration - Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Timetable
Sun 6. 3. 11:05–14:30 P102, Sat 16. 4. 12:50–15:20 P106
Prerequisites
! BKR_MCR Management - Tourism
basic knowledge of Tourism
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present students basic knowledge of tourism management that should be known to provide effective managing (development) of a destination. Moreover it is essential to point out the important aspects that influence the process of destination management and the existence of the destination management company itself.

Syllabus
  • Basics of management and its process

  • Destination management and destination management companies in the Czech Republic and abroad

  • Destination marketing

  • Tourism Resource management

  • Quality management in tourism

  • benchmarking

  • destination management system

  • substainable tourism

Literature
  • VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Management cestovního ruchu (Tourism Management). 2007. vyd. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007. 156 pp. ISBN 978-80-210-4415-9. info
  • HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU, 2007. 90 pp. první. ISBN 978-80-210-4500-2. info
Teaching methods
lectures (tutorials); a seminar work, check test
Assessment methods
oral or/and written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Nezapisují si studenti, kteří absolvovali předmět BKR_MCR.
The course is also listed under the following terms Spring 2010, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020, Spring 2021.
  • Enrolment Statistics (Spring 2011, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2011/BKR_MGCR