ZUR346 Radio Management

Fakulta sociálních studií
podzim 2018
Rozsah
1/1/0. 4 kr. Ukončení: zk.
Vyučující
Mgr. Henry G. Loeser, Ph.D. (přednášející)
Mgr. Pavel Sedláček (pomocník)
Garance
Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky - Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky - Fakulta sociálních studií
Rozvrh
So 20. 10. 8:00–20:00 Studio 527, 8:00–20:00 AVC, Ne 21. 10. 8:00–20:00 AVC, 8:00–20:00 Studio 527
Předpoklady
none
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 30 stud.
Momentální stav registrace a zápisu: zapsáno: 33/30, pouze zareg.: 5/30
Mateřské obory
předmět má 18 mateřských oborů, zobrazit
Cíle předmětu
The primary objective of the course is to introduce students to the fundamentals of operating a modern self-sustaining radio broadcasting station. Thus the course presents a foundation of knowledge in all facets of media and specifically radio management. A thorough examination of markets, audiences, external and internal structures will provide a background for complete exposure to the fundamentals of media management. The desired outcome is providing students with a working knowledge of radio operations in preparation for a possible career in radio broadcast management.
Osnova
  • • FUNDAMENTALS OF MEDIA - A basic survey of media, including print, broadcast, telephony networks and others. Also an examination of commercial and noncommercial influences on the media landscape. • FUNDAMENTALS OF RADIO - A basic survey of radio, introducing concepts, terms, systems, and structures. We’ll look at radio in the past, the present, and the future. • TYPES OF RADIOS - A specific and detailed explanation of the various types of radio operations including state radio, public radio, commercial radio, non-commercial radio, community radio, student radio, internet radio, and others • MARKET ANALYSES - Professional techniques for researching and analyzing media markets including audience and revenue analyses. General principals will be covered, including case studies and actual market data. • ORGANIZATIONAL STRUCTURES / ADMINISTRATION – The leadership and management of a radio operation, including licensing, financial management, physical plant, personnel, and external relations. • ORGANIZATIONAL STRUCTURES / ENGINEERING – The specifics of the radio “air chain” explained in simple terms that a prospective manager can use. • ORGANIZATIONAL STRUCTURES / PROGRAMMING & MARKETING – An in-depth study of everything that you hear on the radio and why. Audience segmenting and targeting are discussed as well as comparing various formats. • ORGANIZATIONAL STRUCTURES / SALES – How to build and maintain a successful revenue development operation • DIGITAL CONVERGENCE - issues and opportunities for broadcasting management • MANAGEMENT DEVELOPMENT – An examination of the criteria involved in career development, with emphasis on the attributes of successful radio owners and managers.
Literatura
  • ALBARRAN, Alan B. Management of Electronic Media. 3rd Edition. 2009. info
Výukové metody
Čtení, přednášky, účast, psaní
Metody hodnocení
GRADING Students will be graded on their performance. The requirements listed below MUST be fulfilled to pass the course. REQUIREMENTS Requirements and Grading 1. Complete the required reading before seminar (all other readings are optional): Albarran, A., Sylvia M. Chan-Olmsted, and Michael O. Wirth, (Eds). The Handbook of Media Management and Economics. Mahwah, NJ: Erlbaum. pages 198-213 2. Attend the lecture sessions 20-21.10.18 (25% of grade) 3. Participate in classroom discussions (15% of grade) 4. Submit expository essay of 1,000 words due by email 29.10.18 (60% of grade)
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je zařazen také v obdobích jaro 2007, podzim 2007, podzim 2008, podzim 2009, podzim 2010, podzim 2011, podzim 2012, podzim 2013, podzim 2014, podzim 2016, podzim 2017.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/fss/podzim2018/ZUR346

Nahoru | Aktuální datum a čas: 25. 9. 2018 13:19, 39. (lichý) týden

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