ZUR589d Political Communication and the Media

Fakulta sociálních studií
jaro 2013
Rozsah
1/1. 8 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Mgr. Jana Ježková (pomocník)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Čt 18:00–19:40 AVC
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
This course mainly covers two different roles of the media in contemporary politics; first, contemporary politics are heavily influenced by the mass media, and thus political elites adroitly utilize the media in order to achieve their political goals; second, on the other hand, the media is also widely used by the public actively participating in the political process. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on visual communication and cultural understandings • Comprehend the role of the media in contemporary politics • Understand how a variety of people use the media differently in the political process • Review and analyze a variety of research articles on political communication • Find important themes and methods of political communication research • Lead insightful discussions
Osnova
  • Week 1. Introduction to the course: Political Elites, Citizens, and the Media
  • Week 2. Politics, the Media, and Audiences
  • Week 3. Political Communication: Classic and New Theories
  • Week 4. Current Research with Classic Theories
  • Week 5. News and Politics
  • Week 6. Elections and the Media: Debates, Polls, and Media Coverage
  • Week 7. Reading Week
  • Week 8. Political Communication Case Studies
  • Week 9. Elections and the Media: Advertisements
  • Week 10. Digital Media and Elections (Research Paper Consultation Due)
  • Week 11. Digital Media and Public Sphere
  • Week 12. Political Communication Conference 1
  • Week 13. Political Communication Conference 2
Literatura
  • HABERMAS, Jürgen. The theory of communicative action. Translated by Thomas McCarthy. Boston: Beacon Press, 1984, xlii, 465. ISBN 0-8070-1507-5. info
Výukové metody
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions.

Each student is a discussion leader for an assigned week.

Students submit a research paper (topic of student’s choice in consultation with instructor; minimum 14 pages).
Metody hodnocení
 Response Papers with Discussion Questions (30 x 8 = 240)
• Summarize reading articles and provide 3 discussion questions
• By noon the day before each class with the exception of Week 1, 8, 12 and 13.

 One Discussion Leader (150)

 Group Project (160): Week 12
• Make a group with 3-4 colleagues
• Find a case related to political communication and the media in Europe
• Present the case study (Case contexts, Media effects, consequences, and evaluations)

 Final Paper + Presentation (450): Due- Monday 3. June 2013

Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Vyučovací jazyk
Angličtina
Informace učitele
Week 2. Politics, the Media, and Audiences

Habermas, J. (2006). Political communication in media society: Does democracy still enjoy an epistemic dimension? The impact of normative theory on empirical research. Communication Theory, 16, 411–426.1

Bennett, W. L., & Iyengar, S. (2008). A new era of minimal effects? The changing foundations of political communication. Journal of Communication, 58, 707-731.

Holbert, R.L., Garrett, R.K., & Gleason (2010). A new era of minimal effects? A response to Bennett and Iyengar. Journal of Communication, 60, 15-34.

Gurevitch, M., Coleman, S., & Blumler. J. G. (2009). Political communication −− Old and new media relationships. The ANNALS of the American Academy of Political and Social Science, 625, 164-181.

Week 3. Political Communication: Classic and New Theories

Entman, R. M. (1989). Democracy without citizens: Media and the decay of American politics. New York: Oxford University Press. Chapter 1.
Scheufele, D. A., & Tewksbury, D. (2007). Framing, agenda setting, and priming: The evolution of three media effects models. Journal of communication,57(1), 9-20.

Graber, D. A., & Smith, J. M. (2005). Political communication faces the 21st century. Journal of Communication, 55(3), 479.

Week 4. Current Research with Classic Theories

Schaffner, Brian F. (2005). Priming gender: Campaigning on women's issues in U.S. Senate elections. American Journal of Political Science, 49, 803-817.

Caliendom, S. M. & McIlwain, C. D. (2006). Minority candidates, media framing, and racial cues in the 2004 election. The Harvard International Journal of Press/Politics,11, 45-69.

Aelst, P. V. & Walgrave, S. (2011). Minimal or massive? The political agenda-setting power of the mass media according to different methods. The Harvard International Journal of Press/Politics,16, 295-313.

Week 5. News and Politics

Katchanovski, I., & Morley, A. R. (2012). The Politics of US Television Coverage of Post-Communist Countries. Problems of Post-Communism, 59(1), 15-30.

Gilens, M., & Hertzman, C. (2000). “Corporate Ownership and News Bias: Newspaper Coverage of The 1996 Telecommunications Act.” Journal of Politics, 62, 369-386.

Schudson, M. (2002). What’s unusual about covering politics as usual. Journalism after September, 11, 36-47.

Week 6. . Elections and the Media: Debates, Polls, and Media Coverage

Druckman, J. N., & Parkin, M (2005). The impact of media bias: How editorial slant affects voters. Journal of Politics, 67, 1030-1049.

Wring, D. & Ward, S. (2010). The media and the 2010 campaign: the television election? Parliamentary Affairs, 63, 802-817.

Bachl, M., & Brettschneider, F. (2011). The German National Election Campaign and the Mass Media. German Politics, 20(1), 51-74.

Week 9. Elections and the Media: Advertisements

Gerber, A. S., Gimpel, J. G., Green, D. P., & Shaw, D. R. (2011). How large and long-lasting are the persuasive effects of televised campaign ads? Results from a randomized field experiment. American Political Science Review, 105, 135-150.

Peng, N., & Hackley, C. (2009). Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative Market Research: An International Journal, 12(2), 171-186.

Doolan, M. A. (2009). Exploring the ‘Americanization’of political campaigns.

Week 9. Digital Media and Elections

Wattal, S., Schuff, D., Mandviwalla, M., & Williams, C. B. (2010). Web 2.0 and politics: The 2008 U.S. presidential election and an e-politics research agenda. MIS Quarterly, 34, 669-688.

Levenshus, A. (2010). Online relationship management in a presidential campaign: A case study of the Obama campaign’s management of its Internet-integrated grassroots effort. Journal of Public Relations Research, 22, 313–335.

Pollard, T. D., Chesebro, J. W., & Studinski, D. P. (2009). The Role of the Internet in presidential campaigns. Communication Studies, 60, 574-588.

Week 10. Digital Media and Public Sphere

Castells, M. (2008). The new public sphere: Global civil society, communication networks, and global governance. The ANNALS of the American Academy of Political and Social Science, 616, 78-93.

Freelon, D. G. (2010). Analyzing online political discussion using three models of democratic communication. new media & society, 12(7), 1172-1190.

Papacharissi, Z. (2009). The virtual sphere 2.0: The Internet, the public sphere, and beyond. Routledge Handbook of Internet Politics, 230-245.


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