ZUR589c Visual Messages and the Media

Fakulta sociálních studií
jaro 2015
Rozsah
1/1. 8 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Mgr. Jana Ježková (pomocník)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
St 11:30–13:00 AVC
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
This course examines the cultural meanings of visual messages on various media. Grounded in the understanding of various theories from semiotics and cultural studies, this course looks closely at media practices delivering visual messages firmly based on certain sociocultural contexts. This course also cover wider issues related to visual messages and our everyday lives. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on visual communication and cultural understandings. • Comprehend the cultural meanings of visual messages • Understand the role of the media in distributing visual messages • Review and analyze a variety of research articles on visual communication • Find important themes and methods of semiotics • Lead insightful discussions
Osnova
  • Week 1. Introduction to the course
  • Week 2. Semiotics Theories: Saussure, Peirce, Barthes, and more
  • Week 3. Semiotics and Culture: Geertz and Bourdieu
  • Week 4. Visual Messages and Traditional Media
  • Week 5. Visual Messages and TV
  • Week 6. Visual Messages and Advertisement
  • Week 7. Reading Week
  • Week 8. Visual Analysis Practice (Group Presentations)
  • Week 9. Visual Messages and the Internet (Research Paper Consultation Due)
  • Week 10. Images of Spaces: Cities as Visual Media
  • Week 11. Images of People: Cross-cultural Images
  • Week 12. Visual Message Student Conference 1
  • Week 13. Visual Message Student Conference 2
Literatura
  • Barthes, R. (1972). Mythologies. New York: Hill and Wang.
  • ECO, Umberto. A theory of semiotics. 1st Midland book ed. Bloomington: Indiana University Press, 1979, ix, 354. ISBN 0253359554. info
Výukové metody
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions.

Each student is a discussion leader for an assigned week.

Students submit a research paper (topic of student’s choice in consultation with instructor; minimum 14 pages).
Metody hodnocení
 Response Papers with Discussion Questions (40 x 8 = 320)
• Summarize reading articles and provide 2 discussion questions
• Find 1-2 Visual Images that are not covered by articles
• By noon the day before each class with the exception of Week 1, 8, 12 and 13.

 One Discussion Leader (140)
• Summarize articles and Find some related cases
• Warning: If you miss this assignment, you will automatically fail this course.
 A group presentation (An analysis of an advertisement) (140)
• A group with 3-4 colleagues
• Choose one or more advertisement(s) (in everywhere, such as TV, Internet, Magazine, etc), Present your findings, and Submit a 3-4 page statement.
• Submit PPT and Present in Week 8

 Final Paper + Presentation (400): Due- Monday 8. June 2015 (Late Paper – Subtract 5% for each day after the due date)

Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Vyučovací jazyk
Angličtina
Informace učitele
Week 2. Semiotics Theories: Saussure, Peirce, Barthes, and more

Barthes, R. (1972). Mythologies. New York: Hill and Wang. Chapter, Myth Today.

Eco, U. (1979). A Theory of semiotics. Bloomington: Indiana University Press. Chapter 0. Introduction.

Week 3. Semiotics and Culture: Geertz and Bourdieu

Geertz, C. (1973). The interpretation of culture. New York: Basic Books. Chapter 1

Swartz, D. (1998). Culture and power: The sociology of Pierre Bourdieu. Chicago: The University of Chicago Press. Chapter 4.

Week 4. Visual Messages and Traditional Media

Eberhardinger, M. J. (2012) "A Semiotic Analysis of Iconicity in Japanese Manner Posters."

Machin, D. (2004). Building the world’s visual language: the increasing global importance of image banks in corporate media. Visual Communication, 3(3), 316-336.

Week 5. Visual Messages and TV

Bucy, E. P., & Grabe, M. E. (2007). Taking television seriously: A sound and image bite analysis of presidential campaign coverage, 1992–2004. Journal of Communication, 57(4), 652-675.

Ben‐Porath, E. N., & Shaker, L. K. (2010). News images, race, and attribution in the wake of Hurricane Katrina. Journal of Communication, 60(3), 466-490.

Week 6. Visual Messages and Advertisement

Scott, L. M. (1994). Images in advertising: The need for a theory of visual rhetoric. Journal of consumer research, 252-273.

Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing. Semiotica, 2011(183), 243-271.

Week 9. Digital Photography - Interpersonal Media

Rivière, C. (2005). Mobile camera phones: a new form of “being together” in daily interpersonal communication. In Mobile Communications (pp. 167-185). Springer London.

Van House, N. A. (2011). Personal photography, digital technologies and the uses of the visual. Visual Studies, 26(2), 125-134.

Week 10. Images of Spaces: Cities as Visual Media

Kim, T. S. (2011). Three faces of Chinese modernity: Nationalism, globalization, and science. Social Semiotics, 21, 683-697.

Greenberg, Miriam. "Branding Cities A Social History of the Urban Lifestyle Magazine." Urban affairs review 36.2 (2000): 228-263.


Week 11. Ethnicity and Nationality as Visual Media

Hall, S. (1997). Representation and the Media. Lecture.

Yan, Y., & Bissell, K. (2014). The Globalization of Beauty: How is Ideal Beauty Influenced by Globally Published Fashion and Beauty Magazines?. Journal of Intercultural Communication Research, 43(3), 194-214.




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Studijní materiály
Předmět je vyučován jednorázově.
Předmět je zařazen také v obdobích jaro 2013, jaro 2014, jaro 2016, jaro 2017, jaro 2018.