This course examines communication patterns in the urban environment. A city is a typical interdisciplinary space where humans, technologies, and cultures interactively form a variety of communicative actions. Grounded in the understanding of the role of urban space as media, this course looks closely at how urban spaces represent (are represented by) everyday communications. This course covers a variety of issues in urban communication, ranging from urban branding to neoliberal exclusion in urban space. Throughout the course, students will discuss how urban spaces connect/disconnect/reconnect people. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to widen their perspectives on urban space, society, and communication and to develop their own research projects focusing on communicative activities in the urban environment.
Comprehend the role of urban space as media.
Develop strategic ways of thinking to improve urban communicative capability.
Review and analyze a variety of research articles on urban communication.
Find important themes and methods of urban research.
Lead insightful discussions.
Develop a research project by applying sociocultural experiences.
Week 1. Course introduction
Week 2. Urban Communication: Theories and Practices
Week 3. Theme 1. Fieldwork - Fieldwork 1. Brno’s Communicative Space
Week 4. Fieldwork 2. Brno’s Un-Communicative Space
Week 5. Fieldwork 3. Brno’s Collective Memory
Week 6. Individual Fieldwork: Brno as a Medium
Week 7. Theme 2. Urban Representation – 1) Urban Semiotics
Week 8. 2) Urban Borders
Week 9. Film Screening “Urbanised”
Week 10. Theme 3. Branding Cities
Week 11. 2) Branding Sustainability
Week 12: 3) Creating Story
Week 13. Class Conference
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings.
All students are expected to read all articles assigned and to develop appropriate discussion questions. Each student is a class leader for an assigned week.
Fieldwork is an main method of this course. Students should develop their own fieldwork project under the instructor’s supervision.
Attendance (100 – 3 Unexcused Absences will lead to loss of credit)
3 Small Papers (100 x 3 = 300)
1. Position paper on Week 7&8 Seminars (Due - Midnight 7. Nov)
2. Movie Critic (Due – Midnight 21. Nov)
3. Position paper on Week 10, 11, & 12 Seminars (Due -Midnight 12. Nov)
One Class Leader Project (100)
Group Fieldwork (500, Work with 3-4 Colleagues, 1 Midterm Report, 1 Final Report)