ZURb1201 Methodology of media research

Faculty of Social Studies
Autumn 2020
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. et Mgr. Alena Pospíšil Macková, Ph.D. (seminar tutor)
prof. PhDr. David Šmahel, Ph.D. (seminar tutor)
Mgr. et Mgr. Marína Urbániková, Ph.D. (seminar tutor)
Mgr. Martina Novotná, Ph.D. (assistant)
Mgr. Michaela Šaradín Lebedíková, Ph.D. (assistant)
Mgr. Rostislav Zlámal (assistant)
Guaranteed by
Mgr. et Mgr. Marína Urbániková, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Mon 10:00–11:40 P31 Posluchárna A. I. Bláhy
Prerequisites (in Czech)
! ZURb1114 Methodology of media research
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 31 fields of study the course is directly associated with, display
Course objectives
The aim of the course is to present students the basic terms and concepts of the media research methodology. The aim of the seminars is to train skills for academic writing, to learn how to interpret data and the outputs of research, and to learn how to write a systematic review. Completing the course is also crucial for mastering the theoretical bachelor thesis. The complexity of the course is based on the requirements of the application sphere, as elaborated in the market analysis.
Learning outcomes
Students will be able: to know basic concepts of media research methods; to understand the basic terms of the social science methodology; to be able to interpret research data and outputs; to learn the procedures for writing a systematic review.
Syllabus
  • Organization of the course: 1. Introductory lesson, organization of the course. Seminar: Electronic and information resources. 2. Science and scientific knowledge. Theory of science. Seminar: Writing the academic text. 3. Major research paradigms of social sciences. Media studies as a scientific discipline. Purpose and usage of the media research. Seminar: The research question and its formulation. 4. The role of theory in media research, the theoretical article, the systematic review. Seminar: Systematic review - research questions. 5. Logic and design of the social science research. Seminar: Theory of argumentation. 6. Overview of the main quantitative, qualitative and mixed research techniques. Seminar: Systematic review - feedback to research questions. 7. Selection of the research sample. Validity, reliability. Seminar: Working with data, types of variables. 8. Survey. Content analysis. Seminar: Systematic review - methods of searching and their description. 9. Experiment in media research. Seminar: Public opinion polls and their interpretation. 10. Qualitative research and constructivist paradigm. Seminar: Systematic review - feedback to search methods. 11. Sources and analysis of data in qualitative research. Seminar: Interpretation of research results, research limits. 12. Ethics in media research. Seminar: Systematic review - synthesis of knowledge. 13. Conclusion of the course.
Literature
    required literature
  • Deacon, D. et al. 1999: Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Arnold.
  • BABBIE, Earl R. The practice of social research. 13th ed., international ed. [Australia]: Wadsworth Cengage Learning, 2013, xxiii, 584. ISBN 9781133050094. info
  • HESSE-BIBER, Sharlene Nagy. The practice of qualitative research. Edited by Patricia Leavy. 2nd ed. Thousand Oaks, Calif.: SAGE Publications, 2011, xx, 400. ISBN 9781412974578. info
  • GOODWIN, C. James. Research in psychology : methods and design. 5th ed. Hoboken, N.J.: John Wiley & Sons, 2007, xxiii, 597. ISBN 9780471763833. info
  • HENDL, Jan. Kvalitativní výzkum : základní metody a aplikace. Vyd. 1. Praha: Portál, 2005, 407 s. ISBN 8073670402. info
  • WENGRAF, Tom. Qualitative research interviewing : biographic narrative and semi-structured methods. First published. London: Sage Publications, 2001, xxiv, 398. ISBN 0803975007. info
  • BLAIKIE, Norman. Designing social research : the logic of anticipation. 1st pub. Cambridge: Polity Press, 2000, xiv, 338 s. ISBN 0-7456-1766-2. info
Teaching methods
Lectures, seminars, assignments, teamwork, group projects.
Assessment methods
The course is concluded by an exam - written test. The written test will include both the knowledge questions and it will also examine the student's ability to think over the given methodological problem. Students will also continuously attend seminars with compulsory attendance, the output will be the seminar work - systematic review produced in groups of students.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2020, recent)
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