BVMA061c Marketing - practice

Faculty of Medicine
spring 2020
Extent and Intensity
0/1/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Pavla Odehnalová, Ph.D. (seminar tutor), MVDr. Halina Matějová (deputy)
Guaranteed by
Ing. Pavla Odehnalová, Ph.D.
Department of Corporate Economy - Faculty of Economics and Administration
Contact Person: MVDr. Halina Matějová
Supplier department: Department of Corporate Economy - Faculty of Economics and Administration
Prerequisites (in Czech)
BVEO0422p Economics II - lecture
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Fields of study the course is directly associated with
Course objectives
The aim of this course is to develop the knowledge of marketing, especially in the field of food science as applied within the framework of European Union. After passing through this course, students should be familiar with possibilities of application of marketing methods within the food industry and be able to apply practical methods when solving concrete problems.
Learning outcomes
The studets who will pass the marketing will be able to elaborate the marketing or communication plan and will be able to put the theoretical information into the practice.
Syllabus
  • Essay writing and presentation of an essay on the theme of social marketing
Literature
  • KOTLER, Philip and Nancy LEE. Social marketing : influencing behaviors for good. 3rd ed. Los Angeles: Sage publication, 2008. xii, 444. ISBN 9781412956475. info
  • KOTLER, Philip and Kevin Lane KELLER. Marketing management. Edited by Tomáš Juppa, Translated by Štěpánka Collins - Viktor Faktor. 1. vyd. Praha: Grada, 2007. 788 s. ISBN 9788024713595. info
  • KOTLER, Philip, Ned ROBERTO and Nancy LEE. Social marketing : improving the quality of life. 2nd ed. Thousand Oaks: SAGE Publications, 2002. xvi, 438. ISBN 0761924345. info
  • Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001. 719 s. ISBN 8024700166. info
Teaching methods
Essay writing and presentation of an essay on the theme of social marketing
Assessment methods
credit
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 15.
The course is also listed under the following terms Autumn 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, spring 2019.
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