AJ5202 Základy obchodní angličtiny 1

Pedagogická fakulta
podzim 2021
Rozsah
0/1/0. 12 hodin ve 2 blocích. 3 kr. Ukončení: k.
Vyučující
Mgr. Radek Vogel, Ph.D. (cvičící)
Garance
doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.
Katedra anglického jazyka a literatury – Pedagogická fakulta
Kontaktní osoba: Jana Popelková
Dodavatelské pracoviště: Katedra anglického jazyka a literatury – Pedagogická fakulta
Rozvrh seminárních/paralelních skupin
AJ5202/01: So 2. 10. 14:00–19:00 učebna 52, Pá 17. 12. 14:00–19:00 učebna 52, R. Vogel
Předpoklady
Basic knowledge of Business English expected (i.e. understanding of generally used business expressions, as well as of the underlying concepts).
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 40 stud.
Momentální stav registrace a zápisu: zapsáno: 2/40, pouze zareg.: 0/40, pouze zareg. s předností (mateřské obory): 0/40
Mateřské obory/plány
předmět má 34 mateřských oborů, zobrazit
Cíle předmětu
The optional course Basics of Business English introduces students to the language of business and economics, as well as to the corresponding economic concepts. It outlines the contents of widely used Business English coursebooks, the skills practiced and the topics covered there. The theoretical focus is on the characteristic linguistic properties of the language of business and economics; the practical focus is on enhancing the ability of students to understand authentic business texts, as well as to use the correct lexical and grammatical structures of this occupational variety of English. Differences between English and Czech terminologies will be discussed to eliminate mistakes stemming from different composition or motivation of naming units in the respective terminologies, differing degrees of polysemy, synonymy, condensation, etc. • At the end of this course, students should be able to understand and express appropriately the basic concepts of Business English, particularly those concerning company typology and structure, business combinations, business cycle, personal and corporate finance, company s assets and liabilities, and accounting.
Výstupy z učení
The student will be able to:
understand the basic economic concepts;
understand authentic business texts;
use appropriately the basic terminology of business, finance, management and marketing;
apply correctly typical collocations of the style of business.
Osnova
  • Topic 1 • Introduction. Business English textbooks. Methods of teaching BE. Linguistic properties of BE. Differences between English and Czech BE terminologies and syntactic structures.
  • Topic 2 • Company Structure (organization chart, board of directors). Types of business organization (sole trader, private limited company, public company, corporation, general and limited partnership, …).
  • Topic 3 • Capital. Business combinations (founding a company, flotation and subscription of shares, winding up a company, takeovers, raids; liquidity, bankruptcy). Company assets, liabilities and equity.
  • Topic 4 • Shares. Types of shares. Stock exchanges, share/stock indexes, market price development. Bonds, notes and other financial instruments. Futures, forward contracts, options.
  • Topic 5 • Accounting (financial statements – Profit and Loss Account, Balance Sheet, Cash Flow statement, Source and Application of Funds Statement; depreciation).
  • Topic 6 • Money. Forms of money, borrowing and lending. Income, remuneration. Price. Cost/expenses, revenue/income, profit, margin, markup, yield.
  • Topic 7 • Marketing (marketing mix – product, price, promotion, place; marketing strategies, tasks and techniques). Market segmentation. Sales.
  • Topic 8 • Promotion (advertising, personal selling, publicity, sales promotion). Market research. Marketing channels.
Literatura
    povinná literatura
  • MASCULL, Bill. Business vocabulary in use. 1st pub. Cambridge: Cambridge University Press, 2010, 176 s. ISBN 9780521128292. info
    doporučená literatura
  • MACKENZIE, Ian. Financial English with mini-dictionary of finance. Hove: Language teaching publications, 1999, 160 s. ISBN 1899396004. info
  • MACKENZIE, Ian. Management and marketing with mini-dictionary. Hove: Language Teaching Publications, 1997, 144 s. ISBN 1899396802. info
  • MACKENZIE, Ian. English for business studies : a course for business studies and economics students : student's book [MacKenzie, 2002]. 2nd ed. Cambridge: Cambridge University Press, 2002, 208 s. : i. ISBN 0-521-75285-X. info
  • VOGEL, Radek, Jana MUŽÍKOVÁ a Jiřina ZÁKOSTELSKÁ. Glosář k učebnici English for Business Studies (Ian MacKenzie). 1. vyd. Brno: Masarykova univerzita, 2001, 86 s. ISBN 80-210-2536-0. info
Výukové metody
Teaching methods:
work with business texts and vocabulary exercises and related explanation,
definition or translation of business terms and concepts,
class discussion on selected business topics,
homework - additional exercises in Moodlinka.
Metody hodnocení
Completion prerequisites:
attendance - minimum 80%, active participation in seminars,
test of Business English terminology and phraseology at the end of semester (to pass - minim. 70%),
essay on a selected topic according to the syllabus (to pass - minim. 70%).
Vyučovací jazyk
Angličtina
Informace učitele
http://moodlinka.ics.muni.cz/course/view.php?id=3364
Další komentáře
Předmět je vyučován každoročně.
Předmět bude realizován, pokud se přihlásí alespoň 15 studentů.
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