LMKB416 Memes and Appropriation

Filozofická fakulta
podzim 2016
Rozsah
0/2/0. 0. 2 kr. Ukončení: z.
Vyučující
prof. Eckart Voigts (přednášející), doc. Mgr. Petr Bubeníček, Ph.D. (zástupce)
Garance
doc. PhDr. Zbyněk Fišer, Ph.D.
Ústav české literatury – Filozofická fakulta
Kontaktní osoba: Mgr. Eva Zachová
Dodavatelské pracoviště: Ústav české literatury – Filozofická fakulta
Rozvrh
Po 10. 10. 14:10–17:25 U37, St 12. 10. 10:50–14:05 U33
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Předmět si smí zapsat nejvýše 25 stud.
Momentální stav registrace a zápisu: zapsáno: 0/25, pouze zareg.: 0/25, pouze zareg. s předností (mateřské obory): 0/25
Mateřské obory/plány
Osnova
  • 1. Remix Culture and Recombinant Appropriation This paper considers the ways in which new intertextual forms engendered by emerging technologies—mashups, remixes, reboots, samplings, remodelings, transformations—further develop the impulse to adapt and appropriate, and the ways in which they challenge the theory and practice of adaptation and appropriation. It argues that broad notions of adaptation in adaptation studies and the emergence of media protocols are useful for the analysis of recombinant appropriations and adaptations/appropriations in general. It explores the political and aesthetic dimensions of participatory mashups and viewer engagements with, and appropriations of, transmedia franchises, taking a variety of Internet memes and the BBC franchise Sherlock as case studies and focusing on the politically, ethically, and aesthetically transgressive potential of recombinant adaptations. 2. From Paratext to Polyprocess: The ‘Quirky’ Mashup Novel This paper seeks to bring the field of “recombinant adaptation” – mashups and remixes on digital platforms – in dialogue with the Genettian idea of the pretext. Genette held that paratexts shape a given text’s “relations with the public” (Genette 1997: 14). More recently, Birke and Christ (2013) have elaborated Ginette’s ideas for a situation of convergence culture and transmedia storytelling, examining how paratexts fulfil interpretive, commercial or navigational functions in determining contemporary readers’ transmedia experience of narratives. 3. Atrophied Cinema? Animated GIFs, Meme Micronarratives and the Practices of Appropriation in Everyday Life Short audiovisual clips are standard fare in web-based databases and searchable platforms. This paper addresses a type of extremely short visual narrative frequently shared in the mashed-up environments of social media – the ‘moving pictures’ of the animated gif. The animated gif is a small, shareable image file that combines several images, thus enabling mashers to produce a visual micronarrative within a single image file. The paper mixes the approaches of narratology and popular culture studies: Do the – frequently grotesque, or macabre – direct stimuli of the animated gif, following Tom Gunning’s argument, undermine the narrativity and fictionality of current audio-visual narration, turning what was formerly cinema into an atrophied world of non-fictional, funfair remixing? How do we contextualize these atrophied, minimalist, viral meme clips with the immersive attractions of 3D cinema, computer games and further VR experiences?
Metody hodnocení
seminar paper
Vyučovací jazyk
Angličtina
Informace učitele
Vyučován bude ve čtvrtek 3. 11. 9:10-12:30 v U21 a v 14:10-15:40 U37 a v pátek 4. 11. 9.00-10.30, 11.00-12.30, 14.00-15.30 v U22. V případě, že se zúčastníte tohoto kurzu, budete omluveni z výuky pořádané Ústavem české literatury.
Další komentáře
Studijní materiály
Předmět je vyučován jednorázově.
Bloková výuka ve dnech 10.10. - 12.10.2016: po 10. 10. 14:10-17:25 U37, út 11. 10. 10:50-12:25 U25, st 12. 10. 10:50-14:05 U33.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/phil/podzim2016/LMKB416