Sort by semester Standard sorting Presentation
ESF BBA01 Business Analytics
Name in Czech: Analytika byznysových dat
Bachelor's combined single-subject, language of instruction: Czech Czech
Included in the programme: ESF B-BA Business Analytics

Parts of the final state examination and its content

The final state examination consists the defense of the final thesis (project) and a discussion on the content of the basic subjects and the basic theoretical subjects

Suggestion of theses topics and the topics of defended theses

* Development of a root cause analysis product applied to a particular enterprise's production data for the purpose of reducing the scrap rate

* Identifying appropriate methods for finding potentially causal associations in manufacturing data for the purpose of reducing the scrap rate

* Insight analysis of a new marketing strategy and its impact on sales

* Customer segmentation of a selected company and subsequent marketing arrangements

* Market basket analysis of a selected company: Identifying emerging trends via Association Rule Mining

Recommended progress through the study plan

Bakalářská práce (min. 10 kr)

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
ESF:BKM_TEZPThesis M. Králováz 0/0/0 tutorial 2 hodiny.3 4P
ESF:BKM_SZP1Final Thesis Seminar 1 M. Králováz 0/0/0 tutorial 6 hodin.5 5P
ESF:BKM_SZP2Final Thesis Seminar 2 M. Králováz 0/0/05 6P
13 credits

Povinné předměty (P+PV více než 135kr.)

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
ESF:BKF_ZAFIBasic Finance T. Plíhalzk 26/0/0 tutorial 12 hodin.6 1P
ESF:BKJ_VTJAIntroductory test into language J. Hrbáčkováz 0/0/0 tutorial 2 hodiny.- 1-
ESF:BKM_MABAMathematics for Business Analytics M. Chvátalzk 26/0/0 tutorial 12 hodin.6 1-
ESF:BKM_UVORIntroduction to R M. Králováz 0/0/0 tutorial 12 hodin.6 1-
ESF:BKX_AAOPAcademic and professional writing J. Poláčekz 0/0/0 tutorial 2 hodiny.2 1-
ESF:BKM_USQLIntroduction to SQL P. Lasákz 0/0/0 tutorial 12 hodin.6 2-
ESF:BKM_APS1Applied Statistics 1 L. Zavadilovázk 26/0/0 tutorial 12 hodin.6 2-
ESF:BKM_EODAEthics and data protection in business environment M. Černýz 0/0/0 tutorial 12 hodin.6 2P
ESF:BKH_ZAMOBasics of marketing in business O. Částekzk 0/0/0 tutorial 12 hodin.6 2-
ESF:BKJ_JZA1Foreign Language English J. Hrbáčkováz 0/0/0 tutorial 12 hodin.6 2-
ESF:BKM_APS2Applied Statistics 2 L. Zavadilovázk 26/0/0 tutorial 12 hodin.6 3-
ESF:BKM_DATSDatabase systems V. Dohnalzk 0/0/0 tutorial 12 hodin.6 3Z
ESF:BKH_DIMADigital Marketing D. Mladenovićzk 0/0/0 tutorial 12 hodin.6 3P
ESF:BKE_ZAEEIntroduction to Econometrics D. Němeczk 0/0/0 tutorial 12 hodin.6 3Z
ESF:BKJ_JZA2Foreign Language English E. Punčochářovázk 0/0/0 tutorial 12 hodin.6 3-
ESF:BKE_CARATime Series D. Němeczk 26/0/0 tutorial 12 hodin.6 4-
ESF:BKM_DAMIDatamining M. Královázk 0/0/0 tutorial 12 hodin.6 4Z
ESF:BKM_OPROOptimization and Decision Making M. Matulovázk 26/0/0 tutorial 12 hodin.6 5Z
ESF:BKM_PRAXInternships M. Králováz 0/0/0 tutorial 12 týdnů.16 6P
114 credits

Selective courses

Code Name Guarantor Type of Completion Extent and Intensity Credits Term Profile Cat.
ESF:BKF_FIC1Financial Accounting 1 P. Valouchzk 26/0/0 tutorial 12 hodin.6 1-
ESF:BKH_ZMANBasics of Management J. Procházkazk 26/0/0 tutorial 12 hodin.6 1-
ESF:BKH_MAUCManagerial Accounting L. Šiškazk 26/0/0 tutorial 12 hodin.8 4-
ESF:BKH_PRMAProject management S. Žáková Talpovázk 0/0/0 tutorial 16 hodin.6 4-
ESF:BKM_EXCLExcel P. Lasákzk 0/0/0 tutorial 12 hodin.6 5-
ESF:BKH_COBIControlling and Business Intelligence L. Šiškak 0/0/0 tutorial 12 hodin.6 5-
ESF:BKM_VIBDBusiness Data Visualization P. Lasákz 0/0/0 tutorial 12 hodin.6 5-
44 credits

Elective courses