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@article{1072474, author = {Kumpošt, Marek and Matyáš, Václav}, article_number = {90}, keywords = {privacy; exeriment; valuation}, language = {eng}, issn = {0926-4981}, journal = {ERCIM News}, title = {The Real Value of Private Information - Two Experimental Studies}, volume = {2012}, year = {2012} }
TY - JOUR ID - 1072474 AU - Kumpošt, Marek - Matyáš, Václav PY - 2012 TI - The Real Value of Private Information - Two Experimental Studies JF - ERCIM News VL - 2012 IS - 90 SP - 44-45 EP - 44-45 PB - ERCIM EEIG SN - 09264981 KW - privacy KW - exeriment KW - valuation N2 - As a part of our research on privacy protection and identity management, we conducted two experiments to find out how people value their private information. Privacy and control of private information sharing/flow is becoming a crucial part of everyday “online” life. But still, people seem to be prepared to disclose some of their private data for a very modest reward – loyalty cards, for example, allow profiling of customers behavior and use this information for, e.g., personalized advertisements. Search engines and social networks can track users browsing activities via embedded sharing buttons – this is a very common technique and even if we are not a member of a social network, there is a lot of evidence about our browsing history. This can also be used for providing customized content. ER -
KUMPOŠT, Marek a Václav MATYÁŠ. The Real Value of Private Information - Two Experimental Studies. \textit{ERCIM News}. ERCIM EEIG, 2012, roč.~2012, č.~90, s.~44-45. ISSN~0926-4981.
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