2012
Company policy toward reverse logistics
KLAPALOVÁ, Alena a Maria KRÁLOVÁZákladní údaje
Originální název
Company policy toward reverse logistics
Autoři
Vydání
Ostrava, Congress proceedings, od s. 1-6, 6 s. 2012
Nakladatel
Tanger Ltd.
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50600 5.6 Political science
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
paměťový nosič (CD, DVD, flash disk)
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-80-87294-36-9
Klíčová slova anglicky
Policy reverse logistics reasons of interest planning
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 15. 3. 2016 14:15, doc. Ing. Alena Klapalová, Ph.D.
Anotace
V originále
The paper deals with the results of questionnaire survey examining the character of companies’ policies towards management of reverse flows logistics, namely innovativeness of policy related to the reasons of involvement to manage reverse flows and to the planning system of reverse logistics. Answers from the informants and respondents from 150 Czech companies were analysed with the employment of statistical methods (frequencies, contingency tables and Man – Whitney test) to explore the potential differences among companies having more or less innovative policy when managing reverse flows. The results show that the involvement of reverse flows in planning and perceived driving forces to manage reverse logistics is linked with the policy character. The extent of policy innovativeness separate companies in case of following reasons: speeding up the flow in the distribution channel, assets recovery, competition and value retrieval but no significant differences were detected in case of customer services offering and satisfaction, in case of productivity improvement or in case of cost reduction when analysing the reasons for reverse flows involvement.
Návaznosti
| MUNI/A/0905/2009, interní kód MU |
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