2012
Hidden Bias in the Discourse of American Presidential Candidates
REICH, PavelZákladní údaje
Originální název
Hidden Bias in the Discourse of American Presidential Candidates
Autoři
REICH, Pavel
Vydání
Language, Literature and Culture in a Changing Transatlantic World II, Prešov, 2012
Další údaje
Jazyk
angličtina
Typ výsledku
Prezentace na konferencích
Obor
60200 6.2 Languages and Literature
Stát vydavatele
Slovensko
Utajení
není předmětem státního či obchodního tajemství
Označené pro přenos do RIV
Ano
Kód RIV
RIV/00216224:14640/12:00063974
Organizační jednotka
Centrum jazykového vzdělávání
Klíčová slova anglicky
hidden bias; doublespeak; presidential debates
Příznaky
Mezinárodní význam
Změněno: 7. 4. 2013 22:19, Mgr. Pavel Reich, Ph.D.
Anotace
V originále
The paper focuses on the analysis of the use of hidden bias in American presidential debates in the years 2000, 2004 and 2008. Hidden bias is one of the most common forms of doublespeak, i.e. language that is used in order to manipulate people’s thought and influence their perception of reality. Words can be considered as biased or loaded when they imply a positive or a negative attitude or evaluate reality in a particular way. The paper deals with positive and negative bias in adjectives, nouns, verbs and adverbs used by all presidential candidates – Al Gore, George W. Bush, John Kerry, John McCain and Barack Obama. Its aim is to find out how this form of doublespeak is used in order to promote the presidential candidates’ viewpoints on particular issues and mainly whether there is any difference in the use of hidden bias between Republican and Democratic candidates, taking into consideration the context of the elections as well as the topics discussed.
