ŽÁKOVÁ TALPOVÁ, Sylva. Subsidiary Strategy - Responsibility, Strategic Choice and Performance. In Advances in Business-Related Scientific Research Conference. 2013, 12 s. ISBN 978-961-6347-52-5.
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Základní údaje
Originální název Subsidiary Strategy - Responsibility, Strategic Choice and Performance
Autoři ŽÁKOVÁ TALPOVÁ, Sylva.
Vydání Advances in Business-Related Scientific Research Conference, 12 s. 2013.
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50600 5.6 Political science
Utajení není předmětem státního či obchodního tajemství
Forma vydání paměťový nosič (CD, DVD, flash disk)
Organizační jednotka Ekonomicko-správní fakulta
ISBN 978-961-6347-52-5
Klíčová slova anglicky Multinational Subsidiary, Subsidiary Strategy, Performance
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnila: Ing. Bc. Sylva Žáková Talpová, Ph.D., učo 99992. Změněno: 30. 10. 2020 08:21.
Anotace
Research focused on subsidiaries has answered lot of questions so far, but has also brought many issues that require further investigation. One of them is subsidiary strategy – as multinationals grow, subsidiaries are becoming more and more important and they are involved in strategic decisions very often. The aim of this article is to explore important aspects of subsidiary strategy, particularly the strategic-making process, the strategic choice, performance implications and relations between these variables. In this paper I explore these issues through a survey of 190 multinational subsidiaries in the Czech Republic. I find that in majority of cases subsidiary management can participate in strategy-making process. Nevertheless, the most successful subsidiary strategies are chosen by an entity superior to subsidiary, which is an office between headquarter and subsidiary. Such an entity might have unique knowledge that enables to choose the right strategy for subsidiary which balances global integration and local responsiveness.
VytisknoutZobrazeno: 12. 5. 2024 07:17