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@book{1129070,
author = {HOOLEY, G. J. and PIERCY, N. and NICOULAUD, B.},
address = {Harlow},
edition = {5th ed.},
location = {Harlow},
isbn = {978-0-273-74093-3},
publisher = {Pearson},
title = {Marketing strategy & competitive positioning},
year = {2012}
}
TY - BOOK
ID - 1129070
AU - HOOLEY, G. J. - PIERCY, N. - NICOULAUD, B.
PY - 2012
TI - Marketing strategy & competitive positioning
PB - Pearson
CY - Harlow
SN - 9780273740933
ER -
HOOLEY, G. J. a N. PIERCY. \textit{Marketing strategy \&{}amp; competitive positioning}. 5th ed. Harlow: Pearson, 2012, 578 s. ISBN~978-0-273-74093-3.
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