Další formáty:
BibTeX
LaTeX
RIS
@book{1129070, author = {HOOLEY, G. J. and PIERCY, N. and NICOULAUD, B.}, address = {Harlow}, edition = {5th ed.}, location = {Harlow}, isbn = {978-0-273-74093-3}, publisher = {Pearson}, title = {Marketing strategy & competitive positioning}, year = {2012} }
TY - BOOK ID - 1129070 AU - HOOLEY, G. J. - PIERCY, N. - NICOULAUD, B. PY - 2012 TI - Marketing strategy & competitive positioning PB - Pearson CY - Harlow SN - 9780273740933 ER -
HOOLEY, G. J. a N. PIERCY. \textit{Marketing strategy \&{}amp; competitive positioning}. 5th ed. Harlow: Pearson, 2012, 578 s. ISBN~978-0-273-74093-3.
|