2014
Neuroeconomics: "Great Expectations" or "Much Ado about Nothing"?
KOPEČKOVÁ, LenkaZákladní údaje
Originální název
Neuroeconomics: "Great Expectations" or "Much Ado about Nothing"?
Autoři
Vydání
1. vyd. Brno, Current Trends in Public Sector Research, od s. 154-161, 8 s. 2014
Nakladatel
Ekonomicko-správní fakulta MU
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50600 5.6 Political science
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Označené pro přenos do RIV
Ano
Kód RIV
RIV/00216224:14560/14:00081953
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-80-210-6611-3
ISSN
UT WoS
Klíčová slova anglicky
Neuroeconomics; Behavioral Economics; Experimental Economics
Příznaky
Recenzováno
Změněno: 5. 5. 2016 13:42, Mgr. Daniela Marcollová
Anotace
V originále
Over the past decade, we had a chance to observe a formation and steady grow of new science called neuroeconomics. Since its beginnings, it has attracted much attention. The novel methodology which the science brings has been by one side perceived as "revolutionary", while the other part of scholars has doubted its relevance and possible contribution to the economic theory. The aim of this paper is to introduce neuroeconomics and main controversy that relates to this science and to discuss possible contribution of neuroeconomics to economic theory. The paper begins with a short explanation and history of neuroeconomics, which is followed by a description of tools that are commonly used in the research. The next section is devoted to the discussion over a potential contribution of neuroeconomics to the economic theory. Main arguments in favor, as same as against, neuroeconomics are presented. The last sections introduce some of the findings made on the field of neuroeconomics and it shows how these findings are relevant to the economic theory.
Návaznosti
| MUNI/A/0778/2012, interní kód MU |
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