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@inbook{1185705, author = {Gregor, Miloš and Matušková, Anna}, address = {London, New York}, booktitle = {Political Marketing. Principles and Applications}, edition = {2nd Edition}, editor = {Jennifer Lees-Marshment}, keywords = {Presidential election; Schwarzenberg; strategy; campaign; the Czech republic}, howpublished = {tištěná verze "print"}, language = {eng}, location = {London, New York}, isbn = {978-0-415-63208-9}, pages = {191-193}, publisher = {Routledge}, title = {The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy}, url = {http://www.routledge.com/books/details/9780415632072/}, year = {2014} }
TY - CHAP ID - 1185705 AU - Gregor, Miloš - Matušková, Anna PY - 2014 TI - The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy VL - Monografie PB - Routledge CY - London, New York SN - 9780415632089 KW - Presidential election KW - Schwarzenberg KW - strategy KW - campaign KW - the Czech republic UR - http://www.routledge.com/books/details/9780415632072/ L2 - http://www.routledge.com/books/details/9780415632072/ N2 - Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system. This case study offers insight into the 2012-2013 presidential race in the Czech Republic. ER -
GREGOR, Miloš a Anna MATUŠKOVÁ. The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy. In Jennifer Lees-Marshment. \textit{Political Marketing. Principles and Applications}. 2nd Edition. London, New York: Routledge, 2014, s.~191-193. Monografie. ISBN~978-0-415-63208-9.
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