The presidential election in the Czech Republic: a case study
of Karel Schwarzenberg's campaign strategy

C 2014

The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy

GREGOR, Miloš a Anna MATUŠKOVÁ

Základní údaje

Originální název

The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy

Autoři

GREGOR, Miloš a Anna MATUŠKOVÁ

Vydání

2nd Edition. London, New York, Political Marketing. Principles and Applications, od s. 191-193, 3 s. Monografie, 2014

Nakladatel

Routledge

Další údaje

Jazyk

angličtina

Typ výsledku

Kapitola resp. kapitoly v odborné knize

Obor

50601 Political science

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

Routledge

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14230/14:00075715

Organizační jednotka

Fakulta sociálních studií

ISBN

978-0-415-63208-9

Klíčová slova česky

Prezidentské volby; Schwarzenberg; volební strategie; volební kampaň

Klíčová slova anglicky

Presidential election; Schwarzenberg; strategy; campaign; the Czech republic

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 14. 6. 2014 23:05, Mgr. Miloš Gregor, Ph.D.

Anotace

V originále

Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system. This case study offers insight into the 2012-2013 presidential race in the Czech Republic.

Citovat

GREGOR, Miloš a Anna MATUŠKOVÁ. The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy. In Jennifer Lees-Marshment. Political Marketing. Principles and Applications. 2nd Edition. London, New York: Routledge, 2014, s. 191-193. Monografie. ISBN 978-0-415-63208-9.

@inbook{1185705,
   author = {Gregor, Miloš and Matušková, Anna},
   address = {London, New York},
   booktitle = {Political Marketing. Principles and Applications},
   edition = {2nd Edition},
   editor = {Jennifer Lees-Marshment},
   keywords = {Presidential election; Schwarzenberg; strategy; campaign; the Czech republic},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {London, New York},
   isbn = {978-0-415-63208-9},
   pages = {191-193},
   publisher = {Routledge},
   title = {The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy},
   url = {http://www.routledge.com/books/details/9780415632072/},
   year = {2014}
}

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AU  - Gregor, Miloš - Matušková, Anna
PY  - 2014
TI  - The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy
VL  - Monografie
PB  - Routledge
CY  - London, New York
SN  - 9780415632089
KW  - Presidential election
KW  - Schwarzenberg
KW  - strategy
KW  - campaign
KW  - the Czech republic
UR  - http://www.routledge.com/books/details/9780415632072/
L2  - http://www.routledge.com/books/details/9780415632072/
N2  - Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system. This case study offers insight into the 2012-2013 presidential race in the Czech Republic.
ER  -

GREGOR, Miloš a Anna MATUŠKOVÁ. The presidential election in the Czech Republic: a case study of Karel Schwarzenberg's campaign strategy. In Jennifer Lees-Marshment. \textit{Political Marketing. Principles and Applications}. 2nd Edition. London, New York: Routledge, 2014, s.~191-193. Monografie. ISBN~978-0-415-63208-9.

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