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@inproceedings{1196970,
author = {Pokorná, Jana and Suchánek, Petr},
address = {Sofia, Bulgaria},
booktitle = {SGEM conference on political sciences, law, finance, economics & tourism.},
doi = {http://dx.doi.org/10.5593/sgemsocial2014B22},
keywords = {strategic management tools; quality certificate; product quality; business performance; the Czech Republic},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Sofia, Bulgaria},
isbn = {978-619-7105-26-1},
pages = {327-334},
publisher = {International multidisciplinary scientific conferences on social sciences & arts},
title = {The impact of strategic management tools on product quality and business performance},
year = {2014}
}
TY - JOUR
ID - 1196970
AU - Pokorná, Jana - Suchánek, Petr
PY - 2014
TI - The impact of strategic management tools on product quality and business performance
PB - International multidisciplinary scientific conferences on social sciences & arts
CY - Sofia, Bulgaria
SN - 9786197105261
KW - strategic management tools
KW - quality certificate
KW - product quality
KW - business performance
KW - the Czech Republic
N2 - The paper aims to find out if the use of strategic management tools affects the quality of the product and business performance. The empirical survey was executed in 101 Czech food processing companies. Using of 10 various strategic management tools and a quality certificates was investigated. The quality of the product was measured by the number of defect products and complaints and also by subjective quality perceived by the manufacturer. Business performance was measured by financial indicators Return on assets, Return on equity and Total assets turnover ratio. Results show that although manufacturers themselves believe that the use of strategic management tools has a positive impact on the quality and performance, statistical analysis did not confirm the association.
ER -
POKORNÁ, Jana a Petr SUCHÁNEK. The impact of strategic management tools on product quality and business performance. In \textit{SGEM conference on political sciences, law, finance, economics \&{} tourism.}. Sofia, Bulgaria: International multidisciplinary scientific conferences on social sciences \&{} arts, 2014, s.~327-334. ISBN~978-619-7105-26-1. Dostupné z: https://dx.doi.org/10.5593/sgemsocial2014B22.
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