Czech politicians go online: Adoption of social network sites
and motivations for their use by political actors in the Czech
Republic

k 2014

Czech politicians go online: Adoption of social network sites and motivations for their use by political actors in the Czech Republic

MACKOVÁ, Alena a Václav ŠTĚTKA

Základní údaje

Originální název

Czech politicians go online: Adoption of social network sites and motivations for their use by political actors in the Czech Republic

Autoři

MACKOVÁ, Alena a Václav ŠTĚTKA

Vydání

Cyberspace 14 -12th International Conference, 2014

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

50601 Political science

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Conference web

Organizační jednotka

Fakulta sociálních studií

Klíčová slova anglicky

political party; politician; new media; Facebook; election; campaign; content analysis; interviews

Změněno: 29. 1. 2015 17:10, Mgr. et Mgr. Alena Pospíšil Macková, Ph.D.

Anotace

V originále

Recently, a growing body of research has been exploring the ways which political actors utilize social network sites (SNS) for campaign communication and voters’ mobilization. However, most studies in this rapidly expanding area focus on the mere adoption, by mapping out politicians’ presence or absence on SNSs, without further examining their individual communication strategies and approaches to the use of these new technologies. In this paper, we aim to fill this research gap by presenting a systematic empirical study of the use of SNSs by parliamentary politicians in the Czech Republic. Adopting a mix-method, multi-level approach, we first analyse the adoption of Facebook as mobilization tool by 13 most relevant political parties as well as 200 individual MPs in the context of the 2013 Parliamentary Elections campaign, looking mainly at intensity of use, level of interactions and basic characteristics distinguishing the SNS users and non-users among politicians. In the qualitative part of the study we investigate, by means of semi-structured interviews, the perception of these technologies by the MPs and their motivations to turn to them, as well as particular strategies of the use of social media in the campaign and non-campaign period. Our data suggest that on the one hand, parliamentarians perceive SNSs as important tools, however at the same time the interviews indicate politicians’ distrust and inability to use this media in interaction with citizens efficiently.

Návaznosti

MUNI/A/0903/2013, interní kód MU

Název: Proměna veřejné a politické participace v kontextu měnících se mediálních technologií a praxí

Investor: Masarykova univerzita, Proměna veřejné a politické participace v kontextu měnících se mediálních technologií a praxí, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Citovat

MACKOVÁ, Alena a Václav ŠTĚTKA. Czech politicians go online: Adoption of social network sites and motivations for their use by political actors in the Czech Republic. In Cyberspace 14 -12th International Conference. 2014.

@proceedings{1210852,
   author = {Macková, Alena and Štětka, Václav},
   booktitle = {Cyberspace 14 -12th International Conference},
   keywords = {political party; politician; new media; Facebook; election; campaign; content analysis; interviews},
   language = {eng},
   title = {Czech politicians go online: Adoption of social network sites and motivations for their use by political actors in the Czech Republic},
   url = {http://cyberspace.muni.cz/},
   year = {2014}
}

TY  - CONF
ID  - 1210852
AU  - Macková, Alena - Štětka, Václav
PY  - 2014
TI  - Czech politicians go online: Adoption of social network sites and motivations for their use by political actors in the Czech Republic
KW  - political party
KW  - politician
KW  - new media
KW  - Facebook
KW  - election
KW  - campaign
KW  - content analysis
KW  - interviews
UR  - http://cyberspace.muni.cz/
N2  - Recently, a growing body of research has been exploring the ways which political actors utilize social network sites (SNS) for campaign communication and voters’ mobilization. However, most studies in this rapidly expanding area focus on the mere adoption, by mapping out politicians’ presence or absence on SNSs, without further examining their individual communication strategies and approaches to the use of these new technologies. In this paper, we aim to fill this research gap by presenting a systematic empirical study of the use of SNSs by parliamentary politicians in the Czech Republic. Adopting a mix-method, multi-level approach, we first analyse the adoption of Facebook as mobilization tool by 13 most relevant political parties as well as 200 individual MPs in the context of the 2013 Parliamentary Elections campaign, looking mainly at intensity of use, level of interactions and basic characteristics distinguishing the SNS users and non-users among politicians. In the qualitative part of the study we investigate, by means of semi-structured interviews, the perception of these technologies by the MPs and their motivations to turn to them, as well as particular strategies of the use of social media in the campaign and non-campaign period. Our data suggest that on the one hand, parliamentarians perceive SNSs as important tools, however at the same time the interviews indicate politicians’ distrust and inability to use this media in interaction with citizens efficiently.
ER  -

MACKOVÁ, Alena a Václav ŠTĚTKA. Czech politicians go online: Adoption of social network sites and motivations for their use by political actors in the Czech Republic. In \textit{Cyberspace 14 -12th International Conference}. 2014.

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