D 2014

ORGANIC MEAT CONSUMERS AND THEIR AWARNESS OF ANIMAL WELFARE AS REFLECTED BY PURCHASE PREFERENCES

CAKLOVÁ, Karolína a Zbyněk ULČÁK

Základní údaje

Originální název

ORGANIC MEAT CONSUMERS AND THEIR AWARNESS OF ANIMAL WELFARE AS REFLECTED BY PURCHASE PREFERENCES

Autoři

CAKLOVÁ, Karolína a Zbyněk ULČÁK ORCID

Vydání

Sarajevo, Fifth International Scientific Agricultural Symposium “Agrosym 2014” od s. 958-964, 7 s. 2014

Nakladatel

University of East Sarajevo: Faculty of Agriculture

Další údaje

Typ výsledku

Stať ve sborníku

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

Označené pro přenos do RIV

Ne

Organizační jednotka

Fakulta sociálních studií

ISBN

978-99955-751-9-9

Klíčová slova anglicky

ethical consumerism, organic agriculture, purchase behaviour, anímal welfare, attitudes

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 15. 1. 2015 14:57, Bc. Petra Burišková

Anotace

V originále

This case study presents the results of a qualitative survey amongst organic meat consumers. Their ideas about and attitudes towards animal welfare were investigated together with their purchase preferences and behaviour. The authors focused their study on a group of consumers purchasing organic lamb meat from traditional sheep breeding in the south-east region of the Czech Republic. The research deals with the characteristics of specific organic animal products, consumer willingness to pay, and awareness of animal welfare. The results of interviews suggest that a conscious concern about animal welfare is not the primary incentive for purchase. A consumer typology based on their expressed attitudes towards welfare and purchasing behaviour is presented.