Social Media's Influence and Role on Public's Awareness
Regarding Marketing Campaign

D 2015

Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign

KRAJINA, Anida a Dušan MLADENOVIĆ

Základní údaje

Originální název

Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign

Autoři

KRAJINA, Anida a Dušan MLADENOVIĆ

Vydání

United Kingdom, The 2nd European Conference on Social Media ECSM 2015, od s. 638-642, 5 s. 2015

Nakladatel

Academic Conferences and Publishing International Limited Reading

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/15:00084113

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-1-910810-32-3

ISSN

Klíčová slova anglicky

social media marketing campaign web awareness

Příznaky

Mezinárodní význam

Změněno: 2. 8. 2016 21:00, Ing. Anida Krajina, Ph.D.

Anotace

V originále

Abstract: Could you name a web page that exists alone, without the direct link to Facebook page as well? Indeed, it seems to be impossible nowadays. Out of the modern age imperatives, population has been served with a world where the success is measured in likes, tweets or shares. Somehow, the practice has grown from being present on the world’s virtual platform, to gaining as much likes as possible. Being active participant of social networks is the inevitable scenario which each company needs to have set on their daily tasks list. This applies for those companies who want to be successful in their business. Successful business is not an easy task. Different approaches have brought up a vast of questions. How do social media influence marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to make the set as realistic as possible, for this research, authors have taken their blog as a case study and the platform to run the experiment. Reason being is the information accessibility and the control over the frequencies of updates. The blog M- Factor is the online platform brought up by the authors in order to track and present marketing stories from the Eastern Europe, more precisely the portion of Balkans countries. M-Factor address is: https://emyufactor.wordpress.com/. The blog is connected to Facebook, Twitter, LinkedIn and Google+, which means that when the new post is published, it is widely visible on all four. So far, authors have discovered that there are more visits to blog when the new content is published. There are few or none visits on readers’ initiative. This could serve as an example to newly created companies’ web sites and help them decide about the amount of new information and regularity of updates. Moreover, the bottom point is that it would be hard or even impossible to achieve the positive goodwill without social networks. Looking from a marketing perspective, it eases the work and gives much more opportunities for updated marketing strategies in digital ages.

Návaznosti

MUNI/A/1209/2014, interní kód MU

Název: Spokojenost zákazníka a výkonnost podniku

Investor: Masarykova univerzita, Spokojenost zákazníka a výkonnost podniku, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Citovat

KRAJINA, Anida a Dušan MLADENOVIĆ. Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign. Online. In Dr Anabela Mesquita and Dr Paula Peres. The 2nd European Conference on Social Media ECSM 2015. United Kingdom: Academic Conferences and Publishing International Limited Reading, 2015, s. 638-642. ISBN 978-1-910810-32-3.

@inproceedings{1312812,
   author = {Krajina, Anida and Mladenović, Dušan},
   address = {United Kingdom},
   booktitle = {The 2nd European Conference on Social Media ECSM 2015},
   editor = {Dr Anabela Mesquita and Dr Paula Peres},
   keywords = {social media marketing campaign web awareness},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {United Kingdom},
   isbn = {978-1-910810-32-3},
   pages = {638-642},
   publisher = {Academic Conferences and Publishing International Limited Reading},
   title = {Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign},
   year = {2015}
}

TY  - CONF
ID  - 1312812
AU  - Krajina, Anida - Mladenović, Dušan
PY  - 2015
TI  - Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign
PB  - Academic Conferences and Publishing International Limited Reading
CY  - United Kingdom
SN  - 9781910810323
KW  - social media marketing campaign web awareness
N2  - Abstract: Could you name a web page that exists alone, without the direct link to Facebook page as well? Indeed, it seems to be impossible nowadays. Out of the modern age imperatives, population has been served with a world where the success is measured in likes, tweets or shares. Somehow, the practice has grown from being present on the world’s virtual platform, to gaining as much likes as possible. Being active participant of social networks is the inevitable scenario which each company needs to have set on their daily tasks list. This applies for those companies who want to be successful in their business. Successful business is not an easy task. Different approaches have brought up a vast of questions. How do social media influence marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to make the set as realistic as possible, for this research, authors have taken their blog as a case study and the platform to run the experiment. Reason being is the information accessibility and the control over the frequencies of updates. The blog M- Factor is the online platform brought up by the authors in order to track and present marketing stories from the Eastern Europe, more precisely the portion of Balkans countries. M-Factor address is: https://emyufactor.wordpress.com/. The blog is connected to Facebook, Twitter, LinkedIn and Google+, which means that when the new post is published, it is widely visible on all four. So far, authors have discovered that there are more visits to blog when the new content is published. There are few or none visits on readers’ initiative. This could serve as an example to newly created companies’ web sites and help them decide about the amount of new information and regularity of updates. Moreover, the bottom point is that it would be hard or even impossible to achieve the positive goodwill without social networks. Looking from a marketing perspective, it eases the work and gives much more opportunities for updated marketing strategies in digital ages.
ER  -

KRAJINA, Anida a Dušan MLADENOVI$\backslash$'C. Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign. Online. In Dr Anabela Mesquita and Dr Paula Peres. \textit{The 2nd European Conference on Social Media ECSM 2015}. United Kingdom: Academic Conferences and Publishing International Limited Reading, 2015, s.~638-642. ISBN~978-1-910810-32-3.

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