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@inproceedings{1313710,
author = {Kašparová, Klára},
address = {Prague},
booktitle = {Innovation management and Corporate Sustainability 2015. Proceedings of the 3rd International Conference},
edition = {1st ed.},
editor = {Martin Lukeš, Ivana Svobodová, Jan Mareš, Jitka Srpová},
keywords = {corporate social responsibility reporting; materiality; credibility; annual reports},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Prague},
isbn = {978-80-245-2092-6},
pages = {108-117},
publisher = {Oeconomica},
title = {Implementation of innovative practices in corporate social responsibility of Czech companies},
url = {http://imacs.vse.cz/conference-proceedings/},
year = {2015}
}
TY - JOUR
ID - 1313710
AU - Kašparová, Klára
PY - 2015
TI - Implementation of innovative practices in corporate social responsibility of Czech companies
PB - Oeconomica
CY - Prague
SN - 9788024520926
KW - corporate social responsibility reporting
KW - materiality
KW - credibility
KW - annual reports
UR - http://imacs.vse.cz/conference-proceedings/
N2 - Corporate Social responsibility (CSR) reporting can be considered as process innovation. It is a way to identify opportunities for process and performance improvements company-wide. These improvements ensure its competitive advantage. However, it is valid only when content of the report respects the principle of materiality and credibility is assured. One way to determine materiality is the concern expressed directly from the stakeholders. Therefore, the research objective is to determine whether Czech companies support dialogue with stakeholders in their CSR reports. The paper uses conceptual content analysis. Results indicate that companies include in their CSR reports information on contact details, but impersonal passive forms prevail.
ER -
KAŠPAROVÁ, Klára. Implementation of innovative practices in corporate social responsibility of Czech companies. Online. In Martin Lukeš, Ivana Svobodová, Jan Mareš, Jitka Srpová. \textit{Innovation management and Corporate Sustainability 2015. Proceedings of the 3rd International Conference}. 1st ed. Prague: Oeconomica, 2015, s.~108-117. ISBN~978-80-245-2092-6.
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