Remediation of sign texts as the theme of cultural studies

PAVELKA, Jiří. Remediation of sign texts as the theme of cultural studies. Online. 1st ed. Future Academy, 2015, p. 30. ISSN 2421-7719.

Basic information

• Original name: Remediation of sign texts as the theme of cultural studies
• Name in Czech: Remediace znakových textů jako téma kulturálních studií
• Authors: PAVELKA, Jiří.
• Edition: 1. vyd. p. 30-30, 2015.
• Publisher: Future Academy

Other information

• Original language: English
• Type of outcome: Proceedings paper
• Field of Study: Literature, mass media, audio-visual activities
• Country of publisher: United Kingdom of Great Britain and Northern Ireland
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: electronic version available online
• WWW: URL
• Organization unit: Faculty of Social Studies
• ISSN: 2421-7719
• Keywords (in Czech): remediace; vizální text; textová analýza; interpretatce
• Keywords in English: remediation; visual text; text analyses; interpretation
• Tags: electronic abstract book
• Tags: International impact, Reviewed

Abstract

Problem Statement: Sign texts hide different versions of cultural reality, in whose creation and interpretation are involved their producers and consumers. The problem is what role in the processes of text interpretation constructing cultural realities plays remediation as a transport of texts from one communication medium into another. Research Questions: The study aims to find out what role in the processes of cultural practices plays remediation of visual sign texts and what changes in the mediated contents causes remediation of visual sign texts? Purpose of the Study: The study aims to reflect the fact that the socio-cultural reality is presented, constructed and stored in the processes of cultural practices, which is an essential component of remediation and interpretation of sensate sign texts as tools of semiotic and cultural transfer and to analyze selected visual texts with the intention to identify changes that causes remediation carried out by different communication media. Research Methods: In context of textual approaches of cultural studies the study uses qualitative methods – semiotic, narrative and discourse analysis of visual sing text. The study analyzes selected visual sign texts that carry different communication media, among other artistic collage, poster, exhibition catalog, illustration in a popular science book, and e-mail. Findings: The study showed that the remediation of visual texts is an instrument of semiotic and cultural transfer, is initiated by socio-cultural practices and brings changes in contents of sign texts. It further showed that the remediation is simultaneously the bearer of cultural traditions and initiator of cultural changes since ancient times. Conclusion: Interpretation of selected visual texts concluded that remediation is a basic condition for reproduction of cultural values, norms and myths as elementary forms of cultural integration and that remediation in the context of contemporary cultural studies is not only an important research topic, but also the research problem that has not been sufficiently thoroughly theoretically nor practically processed.