Socialism for Sale: Czechoslovakia’s Krátký film, Custom-Made
Film Production, and the Promotion   of Consumer Culture in the
1950s

C 2015

Socialism for Sale: Czechoslovakia’s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s

ČESÁLKOVÁ, Lucie

Základní údaje

Originální název

Socialism for Sale: Czechoslovakia’s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s

Autoři

ČESÁLKOVÁ, Lucie (203 Česká republika, garant, domácí)

Vydání

First published. New York - Oxford, Cinema in the Servce of the State: Perspectives on Film Culture in the GDR and Czechoslovakia, 1945-1960, od s. 166-187, 22 s. Film Europe, 2015

Nakladatel

Berghahn Books

Další údaje

Jazyk

angličtina

Typ výsledku

Kapitola resp. kapitoly v odborné knize

Obor

Písemnictví, masmedia, audiovize

Stát vydavatele

Spojené státy

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Kód RIV

RIV/00216224:14210/15:00081499

Organizační jednotka

Filozofická fakulta

ISBN

978-1-78238-996-5

Klíčová slova anglicky

advertising film; short film; propaganda; promotion; socialist consumer culture

Štítky

rivok

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 25. 4. 2016 15:37, Mgr. Vendula Hromádková

Anotace

V originále

This essay examines the relationship between the socialist state and short film in Czechoslovakia in the 1950s, focusing on a mixture of ideological and commercial objectives in the process of negotiation about Krátký film's custom-made productions for state bodies. It takes into account the internal structures of consumer culture and the attitudes of official state bodies to consumerism in general and offers a deeper understanding of the importance of film promotion and advertising within the socialist system. It claims, that advertising films that supported consumer culture represented a challenge to socialism, which cultural policy failed to address for quite some time. Due to the medium’s high demand with regard to production time and cost, film had the potential to expose imbalances between the ideals of socialism and consumer culture Methodologically, this text combines the study of so-called 'useful film', custom-made film, and film propaganda—including a consideration of the specifics of exhibition in a non-theatrical environment—with an examination of the role of state-promotional film within socialistic consumer culture more generally.

Návaznosti

GPP409/10/P156, projekt VaV

Název: Vznik Krátkého filmu 1945?1950

Investor: Grantová agentura ČR, Vznik Krátkého filmu 1945-1950

Citovat

ČESÁLKOVÁ, Lucie. Socialism for Sale: Czechoslovakia’s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s. In Karl, Lars; Skopal, Pavel. Cinema in the Servce of the State: Perspectives on Film Culture in the GDR and Czechoslovakia, 1945-1960. First published. New York - Oxford: Berghahn Books, 2015, s. 166-187. Film Europe. ISBN 978-1-78238-996-5.

@inbook{1331636,
   author = {Česálková, Lucie},
   address = {New York - Oxford},
   booktitle = {Cinema in the Servce of the State: Perspectives on Film Culture in the GDR and Czechoslovakia, 1945-1960},
   edition = {First published},
   editor = {Karl, Lars; Skopal, Pavel},
   keywords = {advertising film; short film; propaganda; promotion; socialist consumer culture},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {New York - Oxford},
   isbn = {978-1-78238-996-5},
   pages = {166-187},
   publisher = {Berghahn Books},
   title = {Socialism for Sale: Czechoslovakia’s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s},
   year = {2015}
}

TY  - CHAP
ID  - 1331636
AU  - Česálková, Lucie
PY  - 2015
TI  - Socialism for Sale: Czechoslovakia’s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s
VL  - Film Europe
PB  - Berghahn Books
CY  - New York - Oxford
SN  - 9781782389965
KW  - advertising film
KW  - short film
KW  - propaganda
KW  - promotion
KW  - socialist consumer culture
N2  - This essay examines the relationship between the socialist state and short film in Czechoslovakia in the 1950s, focusing on a mixture of ideological and commercial objectives in the process of negotiation about Krátký film's custom-made productions for state bodies. It takes into account the internal structures of consumer culture and the attitudes of official state bodies to consumerism in general and offers a deeper understanding of the importance of film promotion and advertising within the socialist system. It claims, that advertising films that supported consumer culture represented a challenge to socialism, which cultural policy failed to address for quite some time. Due to the medium’s high demand with regard to production time and cost, film had the potential to expose imbalances between the ideals of socialism and consumer culture Methodologically, this text combines the study of so-called 'useful film', custom-made film, and film propaganda—including a consideration of the specifics of exhibition in a non-theatrical environment—with an examination of the role of state-promotional film within socialistic consumer culture more generally.
ER  -

ČESÁLKOVÁ, Lucie. Socialism for Sale: Czechoslovakia’s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s. In Karl, Lars; Skopal, Pavel. \textit{Cinema in the Servce of the State: Perspectives on Film Culture in the GDR and Czechoslovakia, 1945-1960}. First published. New York - Oxford: Berghahn Books, 2015, s.~166-187. Film Europe. ISBN~978-1-78238-996-5.

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