J 2015

Destination networks as a tool for minimizing risk and improving the performance of a destination

HOLEŠINSKÁ, Andrea a Markéta BOBKOVÁ

Základní údaje

Originální název

Destination networks as a tool for minimizing risk and improving the performance of a destination

Autoři

HOLEŠINSKÁ, Andrea (203 Česká republika, garant, domácí) a Markéta BOBKOVÁ (203 Česká republika, domácí)

Vydání

Czech Journal of Tourism, Brno, Masarykova univerzita, 2015, 1805-3580

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50600 5.6 Political science

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Kód RIV

RIV/00216224:14560/15:00086391

Organizační jednotka

Ekonomicko-správní fakulta

Klíčová slova anglicky

DMO; networks; cooperation; business

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 2. 5. 2016 14:36, Mgr. Daniela Marcollová

Anotace

V originále

The aim of this paper is to introduce tourism networks as a tool for minimizing risk and improving the performance in a tourist destination. It also characterizes other motives and factors leading to the creation of such types of collaborative relationships. The management of tourist destination in the form of networks is considered as one of the possible approaches to destination governance structures. The concept of destination governance is based on the cooperation between actors from the public and private sectors. It is known that public–private relationships built on trust, joint risk taking and based on informal structures have a positive impact on the level of growth at a tourist destination. The submitted paper investigates cooperation between the destination management organization (DMO), public sector and tourism firms in terms of potential risks and also reveals contributions and risks, which are derived from the DMO–firm collaborative relations. The data collection was achieved by conducting in-depth interviews and structured questionnaires. Snowball sampling was also employed as a tool for identification of the most important players and partners. The findings mainly focus on network-oriented motives of these stakeholders.

Návaznosti

MUNI/A/1250/2014, interní kód MU
Název: Tourism Destination Governance a jeho aplikace v praxi ČR (Akronym: TDG)
Investor: Masarykova univerzita, Tourism Destination Governance a jeho aplikace v praxi ČR, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty