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@inproceedings{1339419,
author = {Novotný, Jiří},
address = {691 11 Brumovice 175, Czech Republic},
booktitle = {Proceedings of the 10th International Conference on Kinathropology},
edition = {First Edition},
editor = {Martin Zvonař ; Zuzana Sajdlová},
keywords = {biathlon ; legacy ; ski ; sport event ; world championship},
howpublished = {paměťový nosič},
language = {eng},
location = {691 11 Brumovice 175, Czech Republic},
isbn = {978-80-210-8129-1},
pages = {337 - 346},
publisher = {Masaryk University 2016},
title = {THE LEGACY OF MAJOR INTERNATIONAL SPORTING EVENTS IN THE CZECH REPUBLIC},
url = {http://conference.fsps.muni.cz/},
year = {2016}
}
TY - JOUR
ID - 1339419
AU - Novotný, Jiří
PY - 2016
TI - THE LEGACY OF MAJOR INTERNATIONAL SPORTING EVENTS IN THE CZECH REPUBLIC
PB - Masaryk University 2016
CY - 691 11 Brumovice 175, Czech Republic
SN - 9788021081291
KW - biathlon
KW - legacy
KW - ski
KW - sport event
KW - world championship
UR - http://conference.fsps.muni.cz/
L2 - http://conference.fsps.muni.cz/
N2 - The aim of this paper is to compare legacy of two winter major sporting events that were hosted in the Czech Republic as were FIS Nordic World Ski Championship Liberec 2009 and IBU World Championships Biathlon 2013 Nové Město na Moravě and find what link left in the region and the state. Theoretical background. Several scholars have been studying by the phenomenon of the impact of sport on the society and by the legacy of major sporting events in terms of economic effects mainly from USA. This paper is based on the work of European authors, especially Holger Preuss and Arne Solberg. Problem legacy of sporting events is part of the EU Strategy for the European sport. Emphasis is placed on the fact that investments in mega sports events has a legacy as particularly positive effects of tangible and intangible factors both in the region and locally. Methodology which is based on the relation as a comparison between positive and negative effect of these mega sport events in the sphere of social, economic, including environmental protection. The results of the study show that is positive legacy of the biathlon, especially in the areas of the social dimension, where started the huge positive publicity in the Czech. In contrast of it, as was the Nordic World Ski Championships in Liberec where the Czech public was under influence of a negative media campaign about the championship and the result was discrediting of the reputation of the city and region.
ER -
NOVOTNÝ, Jiří. THE LEGACY OF MAJOR INTERNATIONAL SPORTING EVENTS IN THE CZECH REPUBLIC. In Martin Zvonař ; Zuzana Sajdlová. \textit{Proceedings of the 10th International Conference on Kinathropology}. First Edition. 691 11 Brumovice 175, Czech Republic: Masaryk University 2016, 2016, s.~337 - 346. ISBN~978-80-210-8129-1.
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