2016
Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics
KUNC, Josef; František KRIŽAN; Kristína BILKOVÁ; Peter BARLÍK; Jaroslav MARYÁŠ et al.Základní údaje
Originální název
Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics
Autoři
KUNC, Josef ORCID; František KRIŽAN; Kristína BILKOVÁ; Peter BARLÍK a Jaroslav MARYÁŠ
Vydání
Moravian Geographical Reports, AV ČR, Institute of Geonics, Czech Academy of Sciences, 2016, 1210-8812
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
Zemský magnetismus, geodesie, geografie
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Impakt faktor
Impact factor: 2.149
Označené pro přenos do RIV
Ano
Kód RIV
RIV/00216224:14560/16:00089644
Organizační jednotka
Ekonomicko-správní fakulta
UT WoS
EID Scopus
Klíčová slova anglicky
shopping centres; attractiveness; similarities and differences; Czech Republic; Slovak Republic
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 28. 7. 2017 17:51, RNDr. Jaroslav Maryáš, CSc.
Anotace
V originále
The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.
Návaznosti
| MUNI/A/0943/2015, interní kód MU |
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