Opening the gates for popular fiction, changing the rules of
literary game: a case of book publishers’ strategies in Czech
literary field

k 2016

Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field

KIRKOSOVÁ, Kateřina

Základní údaje

Originální název

Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field

Autoři

KIRKOSOVÁ, Kateřina (203 Česká republika, garant, domácí)

Vydání

Presumed Autonomy 2016: Literature and Art in Theory and Practice, 2016

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

Písemnictví, masmedia, audiovize

Stát vydavatele

Švédsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14230/16:00089913

Organizační jednotka

Fakulta sociálních studií

Klíčová slova anglicky

book publishing; sociology of literature; cultural industries

Příznaky

Mezinárodní význam

Změněno: 15. 5. 2016 09:56, Mgr. et Mgr. Kateřina Kirkosová, Ph.D.

Anotace

V originále

In this paper, I focus on the issue of commercialization of contemporary book business, as exemplified by routine strategies and praxis of Czech book publishers. The changing balance between popular and literary fiction is a world-wide phenomenon, interconnected with the smooth inclusion of literary field into wider structures of culture industries. The rise of popular fiction manifests itself both in the patterns of material production of books and in the prevalent discourses on literature and reading. Taking book publishers to be the key intermediaries in literary field, I investigate how this changed logic of book business influences their positions and strategies (i.e. whether the traditional model of publisher as wise literary guide is still viable or not and in what aspects) and how book publishers themselves contribute to the commercialization of book business (i.e. whether they intentionally adjust their editorial plans and programs to actual moods of the mainstream reading public or not and how they justify these moves). Summing up the observations, I try to suggest whether described changes imply some transposition and redefinition of the literary field autonomy, or point rather to its gradual disenchantment and dissolution among other cultural arenas.

Citovat

KIRKOSOVÁ, Kateřina. Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field. In Presumed Autonomy 2016: Literature and Art in Theory and Practice. 2016.

@proceedings{1344998,
   author = {Kirkosová, Kateřina},
   booktitle = {Presumed Autonomy 2016: Literature and Art in Theory and Practice},
   keywords = {book publishing; sociology of literature; cultural industries},
   language = {eng},
   title = {Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field},
   url = {https://www.academia.edu/25338245/Opening_the_gates_for_popular_fiction_changing_the_rules_of_literary_game_a_case_of_book_publishers_strategies_in_Czech_literary_field},
   year = {2016}
}

TY  - CONF
ID  - 1344998
AU  - Kirkosová, Kateřina
PY  - 2016
TI  - Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field
KW  - book publishing
KW  - sociology of literature
KW  - cultural industries
UR  - https://www.academia.edu/25338245/Opening_the_gates_for_popular_fiction_changing_the_rules_of_literary_game_a_case_of_book_publishers_strategies_in_Czech_literary_field
N2  - In this paper, I focus on the issue of commercialization of contemporary book business, as exemplified by routine strategies and praxis of Czech book publishers. The changing balance between popular and literary fiction is a world-wide phenomenon, interconnected with the smooth inclusion of literary field into wider structures of culture industries. The rise of popular fiction manifests itself both in the patterns of material production of books and in the prevalent discourses on literature and reading. Taking book publishers to be the key intermediaries in literary field, I investigate how this changed logic of book business influences their positions and strategies (i.e. whether the traditional model of publisher as wise literary guide is still viable or not and in what aspects) and how book publishers themselves contribute to the commercialization of book business (i.e. whether they intentionally adjust their editorial plans and programs to actual moods of the mainstream reading public or not and how they justify these moves). Summing up the observations, I try to suggest whether described changes imply some transposition and redefinition of the literary field autonomy, or point rather to its gradual disenchantment and dissolution among other cultural arenas.
ER  -

KIRKOSOVÁ, Kateřina. Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field. In \textit{Presumed Autonomy 2016: Literature and Art in Theory and Practice}. 2016.

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