Strategy Variable in Subsidiary Research – the Case of Miles
and Snow Typology

D 2016

Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology

ŽÁKOVÁ TALPOVÁ, Sylva

Základní údaje

Originální název

Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology

Autoři

ŽÁKOVÁ TALPOVÁ, Sylva

Vydání

Reading, UK, Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies, od s. 349-357, 9 s. 2016

Nakladatel

Academic Conferences and Publishing International Limited

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/16:00090786

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-1-910810-95-8

ISSN

UT WoS

000401232000042

Klíčová slova anglicky

Strategy; MNE; operationalisation; subsidiary strategy; strategy research

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 30. 10. 2020 08:28, Ing. Bc. Sylva Talpová, Ph.D.

Anotace

V originále

The multinational subsidiary offers a unique context for studying company strategy, but, to date, current literature lacks a coherent approach. Subsidiary strategy is often studied from the headquarters' perspective. Frameworks applied to subsidiaries might be inappropriate, not reflecting the specifics of a MNE subsidiary. This can subsequently affect results of the research and our understanding of subsidiary strategy. Despite enormous development of subsidiary strategy research in the past few decades, there is very little guidance for researchers and managers. This article responds to this challenge by examining the operationalisation of strategy variable in subsidiary management research. A qualitative research among 46 subsidiary managers was conducted, using Miles and Snow strategy typology and a self-typing approach. Results show that the use of the existing operationalisation of strategy variable for subsidiaries is not without shortcomings. Respondents are often not able to choose a strategy for their subsidiary. Reasons are analysed and, adding to the previous works on subsidiary research, methodological recommendations are made for future subsidiary strategy research.

Citovat

ŽÁKOVÁ TALPOVÁ, Sylva. Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology. In Vladlena Benson, Fragkiskos Filippaios. Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies. Reading, UK: Academic Conferences and Publishing International Limited, 2016, s. 349-357. ISBN 978-1-910810-95-8.

@inproceedings{1353895,
   author = {Žáková Talpová, Sylva},
   address = {Reading, UK},
   booktitle = {Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies},
   editor = {Vladlena Benson, Fragkiskos Filippaios},
   keywords = {Strategy; MNE; operationalisation; subsidiary strategy; strategy research},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Reading, UK},
   isbn = {978-1-910810-95-8},
   pages = {349-357},
   publisher = {Academic Conferences and Publishing International Limited},
   title = {Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology},
   year = {2016}
}

TY  - CONF
ID  - 1353895
AU  - Žáková Talpová, Sylva
PY  - 2016
TI  - Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology
PB  - Academic Conferences and Publishing International Limited
CY  - Reading, UK
SN  - 9781910810958
KW  - Strategy
KW  - MNE
KW  - operationalisation
KW  - subsidiary strategy
KW  - strategy research
N2  - The multinational subsidiary offers a unique context for studying company strategy, but, to date, current literature lacks a coherent approach. Subsidiary strategy is often studied from the headquarters' perspective. Frameworks applied to subsidiaries might be inappropriate, not reflecting the specifics of a MNE subsidiary. This can subsequently affect results of the research and our understanding of subsidiary strategy. Despite enormous development of subsidiary strategy research in the past few decades, there is very little guidance for researchers and managers. This article responds to this challenge by examining the operationalisation of strategy variable in subsidiary management research. A qualitative research among 46 subsidiary managers was conducted, using Miles and Snow strategy typology and a self-typing approach. Results show that the use of the existing operationalisation of strategy variable for subsidiaries is not without shortcomings. Respondents are often not able to choose a strategy for their subsidiary. Reasons are analysed and, adding to the previous works on subsidiary research, methodological recommendations are made for future subsidiary strategy research.
ER  -

ŽÁKOVÁ TALPOVÁ, Sylva. Strategy Variable in Subsidiary Research – the Case of Miles and Snow Typology. In Vladlena Benson, Fragkiskos Filippaios. \textit{Proceedings of the 15th European Conference on Research Methodology for Business and Management Studies}. Reading, UK: Academic Conferences and Publishing International Limited, 2016, s.~349-357. ISBN~978-1-910810-95-8.

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