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@inproceedings{1353965,
author = {Nešleha, Josef and Urbanovský, Karel},
address = {Brno},
booktitle = {European Financial Systems 2016},
editor = {Jan Krajíček, Josef Nešleha, Karel Urbanovský},
keywords = {insurance; financial literacy; customer; protection},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Brno},
isbn = {978-80-210-8308-0},
pages = {490-495},
publisher = {Masarykova univerzita},
title = {Study of Financial Literacy in the Field of Insurance Products},
url = {http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf},
year = {2016}
}
TY - JOUR
ID - 1353965
AU - Nešleha, Josef - Urbanovský, Karel
PY - 2016
TI - Study of Financial Literacy in the Field of Insurance Products
PB - Masarykova univerzita
CY - Brno
SN - 9788021083080
KW - insurance
KW - financial literacy
KW - customer
KW - protection
UR - http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf
L2 - http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf
N2 - The protection of customers who take out life insurance becomes to be more important, as there is an increasing number of such products. Therefore, it is more likely that customers do not have all decisive information they need to deal with an insured event. The goal of this article is to verify the level of financial literacy in the field of life insurance products. Consequently, the goal is to investigate whether customers of insurance companies are provided with sufficient amount of information related to the products they look for, or whether some important information is missing, and such clients have to search for it on their own. The research is based on an electronic questionnaire. The target audience of this research is limited to those who have already taken out life insurance, since this group of people should be more familiar with conditions, restrictions and other features of such products. In terms of used methods, Pearson chi-squared test is employed in order to reveal a link between financial literacy of insurance products and between different criteria. Other methods are descriptive statistics and basic statistical data processes.
ER -
NEŠLEHA, Josef a Karel URBANOVSKÝ. Study of Financial Literacy in the Field of Insurance Products. In Jan Krajíček, Josef Nešleha, Karel Urbanovský. \textit{European Financial Systems 2016}. Brno: Masarykova univerzita, 2016, s.~490-495. ISBN~978-80-210-8308-0.
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