2016
Study of Financial Literacy in the Field of Insurance Products
NEŠLEHA, Josef a Karel URBANOVSKÝZákladní údaje
Originální název
Study of Financial Literacy in the Field of Insurance Products
Autoři
Vydání
Brno, European Financial Systems 2016, od s. 490-495, 6 s. 2016
Nakladatel
Masarykova univerzita
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50200 5.2 Economics and Business
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Odkazy
Označené pro přenos do RIV
Ano
Kód RIV
RIV/00216224:14560/16:00090797
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-80-210-8308-0
UT WoS
Klíčová slova anglicky
insurance; financial literacy; customer; protection
Změněno: 14. 11. 2016 10:20, Ing. Josef Nešleha
Anotace
V originále
The protection of customers who take out life insurance becomes to be more important, as there is an increasing number of such products. Therefore, it is more likely that customers do not have all decisive information they need to deal with an insured event. The goal of this article is to verify the level of financial literacy in the field of life insurance products. Consequently, the goal is to investigate whether customers of insurance companies are provided with sufficient amount of information related to the products they look for, or whether some important information is missing, and such clients have to search for it on their own. The research is based on an electronic questionnaire. The target audience of this research is limited to those who have already taken out life insurance, since this group of people should be more familiar with conditions, restrictions and other features of such products. In terms of used methods, Pearson chi-squared test is employed in order to reveal a link between financial literacy of insurance products and between different criteria. Other methods are descriptive statistics and basic statistical data processes.
Návaznosti
| MUNI/A/0916/2015, interní kód MU |
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