The microbrewery as an interesting opportunity for small and
medium-sized businesses

D 2016

The microbrewery as an interesting opportunity for small and medium-sized businesses

KUCHYNKOVÁ, Ladislava

Základní údaje

Originální název

The microbrewery as an interesting opportunity for small and medium-sized businesses

Autoři

KUCHYNKOVÁ, Ladislava

Vydání

Sofia, 3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016, od s. 841-848, 8 s. 2016

Nakladatel

STEF92 Technology Ltd.

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/16:00091252

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-619-7105-76-6

ISSN

DOI

https://doi.org/10.5593/sgemsocial2016B25

UT WoS

000395727200110

Klíčová slova anglicky

microbreweries; small and medium-sized businesses; business opportunity; case study

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 6. 4. 2018 13:15, Mgr. Daniela Marcollová

Anotace

V originále

The globalization of the beer industry has reached such a level that today, more than ever before, customers are looking for a variety in flavours from smaller breweries, which in turn need to offer a high-quality product in terms of the limited regional market in which they operate. At the moment, there is a beer revolution in the Czech Republic, with dozens and dozens of new microbreweries opening each year. This article will prove useful by providing an analysis of the business opportunities and the market in this area. Due to the characteristics of the product which microbreweries offer, it is incumbent upon them to build an appropriate company image. Based on a case study of one Czech brewery, which is part of this paper, it will be shown that the positive image of a company is an important precondition for gaining the loyalty of customers who will give less attention to the other competitors, which in turn will lead to the long-term prosperity of the company in question.

Citovat

KUCHYNKOVÁ, Ladislava. The microbrewery as an interesting opportunity for small and medium-sized businesses. In 3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016. Sofia: STEF92 Technology Ltd., 2016, s. 841-848. ISBN 978-619-7105-76-6. Dostupné z: https://doi.org/10.5593/sgemsocial2016B25.

@inproceedings{1357245,
   author = {Kuchynková, Ladislava},
   address = {Sofia},
   booktitle = {3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016},
   doi = {https://doi.org/10.5593/sgemsocial2016B25},
   keywords = {microbreweries; small and medium-sized businesses; business opportunity; case study},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Sofia},
   isbn = {978-619-7105-76-6},
   pages = {841-848},
   publisher = {STEF92 Technology Ltd.},
   title = {The microbrewery as an interesting opportunity for small and medium-sized businesses},
   year = {2016}
}

TY  - CONF
ID  - 1357245
AU  - Kuchynková, Ladislava
PY  - 2016
TI  - The microbrewery as an interesting opportunity for small and medium-sized businesses
PB  - STEF92 Technology Ltd.
CY  - Sofia
SN  - 9786197105766
KW  - microbreweries
KW  - small and medium-sized businesses
KW  - business opportunity
KW  - case study
N2  - The globalization of the beer industry has reached such a level that today, more than ever before, customers are looking for a variety in flavours from smaller breweries, which in turn need to offer a high-quality product in terms of the limited regional market in which they operate. At the moment, there is a beer revolution in the Czech Republic, with dozens and dozens of new microbreweries opening each year. This article will prove useful by providing an analysis of the business opportunities and the market in this area. Due to the characteristics of the product which microbreweries offer, it is incumbent upon them to build an appropriate company image. Based on a case study of one Czech brewery, which is part of this paper, it will be shown that the positive image of a company is an important precondition for gaining the loyalty of customers who will give less attention to the other competitors, which in turn will lead to the long-term prosperity of the company in question.
ER  -

KUCHYNKOVÁ, Ladislava. The microbrewery as an interesting opportunity for small and medium-sized businesses. In \textit{3rd International Multidisciplinary Scientific Conference on Social Sciences \&{} Arts SGEM 2016}. Sofia: STEF92 Technology Ltd., 2016, s.~841-848. ISBN~978-619-7105-76-6. Dostupné z: https://doi.org/10.5593/sgemsocial2016B25.

Přehled o publikaci