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@inproceedings{1357952,
author = {Rakovská, Zuzana and Svoboda, Martin},
address = {Brno},
booktitle = {European Financial Systems 2016},
editor = {Jan Krajíček, Josef Nešleha, Karel Urbanovský},
keywords = {sentiment indicator; behavioral finance; heuristics and biases},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Brno},
isbn = {978-80-210-8308-0},
pages = {630-637},
publisher = {Masarykova univerzita},
title = {Practical Application of Sentiment Indicators in Financial Analysis: Behavioral Finance Approach},
url = {http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf},
year = {2016}
}
TY - JOUR
ID - 1357952
AU - Rakovská, Zuzana - Svoboda, Martin
PY - 2016
TI - Practical Application of Sentiment Indicators in Financial Analysis: Behavioral Finance Approach
PB - Masarykova univerzita
CY - Brno
SN - 9788021083080
KW - sentiment indicator
KW - behavioral finance
KW - heuristics and biases
UR - http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf
L2 - http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf
N2 - Behavioral finance assumes that individual financial decisions are influenced by emotions and mood. A public sentiment and its effect on collective decision-making have been studied in a number of publications giving the vast variety of research design. This paper examines various techniques in measuring market sentiment and its applications in analysis of financial data. Using a qualitative, exploratory approach, the study identifies trends in sentiment indicators and also tries to analytically categorize heuristics and behavioral biases connected to public mood.
ER -
RAKOVSKÁ, Zuzana a Martin SVOBODA. Practical Application of Sentiment Indicators in Financial Analysis: Behavioral Finance Approach. In Jan Krajíček, Josef Nešleha, Karel Urbanovský. \textit{European Financial Systems 2016}. Brno: Masarykova univerzita, 2016, s.~630-637. ISBN~978-80-210-8308-0.
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