Theoretical Overview of Social Media-Value (co)Creation Bond

D 2016

Theoretical Overview of Social Media-Value (co)Creation Bond

MLADENOVIĆ, Dušan a Sanja DOLONEC

Základní údaje

Originální název

Theoretical Overview of Social Media-Value (co)Creation Bond

Název česky

Theoretical Overview of Social Media-Value (co)Creation Bond

Autoři

MLADENOVIĆ, Dušan (688 Srbsko, garant, domácí) a Sanja DOLONEC (191 Chorvatsko)

Vydání

17th Edition. Warsaw, Poland, Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business, od s. 187 - 195, 9 s. 2016

Nakladatel

Domagoj Cingula

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Chorvatsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

Economic and Social Development (Book of Proceedings), 17th International Scientific Conference on Economic and Social Development – “Managerial Issues in Modern Business”

Kód RIV

RIV/00216224:14560/16:00108679

Organizační jednotka

Ekonomicko-správní fakulta

ISSN

Klíčová slova česky

social media; S-D logic; relation; interaction; value co-creation

Klíčová slova anglicky

social media; S-D logic; relation; interaction; value co-creation

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 14. 3. 2020 23:19, Ing. Dušan Mladenovič, Ph.D.

Anotace

V originále

The ultimate purpose of this paper is to inquire on eventual role of social media in value co-creation relationships in a marketing. Lately we have been witnessing the importance of social media in achieving general marketing goals. Moreover, concept of value co-creation implies management initiative to develop closer and mutually beneficial interactive relationships between company and customers in order to further jointly co-create acceptable outcome for parties involved. Hereby theoretical overview of potential portrayal of social media as a communicational channel/tool and its eventual footprint on value co-creation is going to be given. What are the social media marketing and management elements useful to shape and influence the process of value co-creation? How did the academic public approach and elaborate this consanguinity? The research performed is theoretical, secondary-desk analysis. Publicly available sources of literature have been utilized. As a general conclusion, ccademia shares contrasting attitudes when it comes to potential roles of social media in value co-creation. A group of analyzed authors strongly supports this statement, whilst we have another cluster of authors who are severely opposing and claim that no solid findings are possible until more primary researches are performed

Citovat

MLADENOVIĆ, Dušan a Sanja DOLONEC. Theoretical Overview of Social Media-Value (co)Creation Bond. Online. In Miroslaw Przygoda, Mihaela Mikic, Petar Kurecic. Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business. 17th Edition. Warsaw, Poland: Domagoj Cingula, 2016, s. 187 - 195. ISSN 1849-7535.

@inproceedings{1358108,
   author = {Mladenović, Dušan and Dolonec, Sanja},
   address = {Warsaw, Poland},
   booktitle = {Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business},
   edition = {17th Edition},
   editor = {Miroslaw Przygoda, Mihaela Mikic, Petar Kurecic},
   keywords = {social media; S-D logic; relation; interaction; value co-creation},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Warsaw, Poland},
   pages = {187 - 195},
   publisher = {Domagoj Cingula},
   title = {Theoretical Overview of Social Media-Value (co)Creation Bond},
   url = {http://www.esd-conference.com/index.php?page=past-conferences},
   year = {2016}
}

TY  - CONF
ID  - 1358108
AU  - Mladenović, Dušan - Dolonec, Sanja
PY  - 2016
TI  - Theoretical Overview of Social Media-Value (co)Creation Bond
PB  - Domagoj Cingula
CY  - Warsaw, Poland
KW  - social media
KW  - S-D logic
KW  - relation
KW  - interaction
KW  - value co-creation
UR  - http://www.esd-conference.com/index.php?page=past-conferences
L2  - http://www.esd-conference.com/index.php?page=past-conferences
N2  - The ultimate purpose of this paper is to inquire on eventual role of social media in value co-creation relationships in a marketing. Lately we have been witnessing the importance of social media in achieving general marketing goals. Moreover, concept of value co-creation implies management initiative to develop closer and mutually beneficial interactive relationships between company and customers in order to further jointly co-create acceptable outcome for parties involved. Hereby theoretical overview of potential portrayal of social media as a communicational channel/tool and its eventual footprint on value co-creation is going to be given. What are the social media marketing and management elements useful to shape and influence the process of value co-creation? How did the academic public approach and elaborate this consanguinity? The research performed is theoretical, secondary-desk analysis. Publicly available sources of literature have been utilized. As a general conclusion, ccademia shares contrasting attitudes when it comes to potential roles of social media in value co-creation. A group of analyzed authors strongly supports this statement, whilst we have another cluster of authors who are severely opposing and claim that no solid findings are possible until more primary researches are performed
ER  -

MLADENOVI$\backslash$'C, Dušan a Sanja DOLONEC. Theoretical Overview of Social Media-Value (co)Creation Bond. Online. In Miroslaw Przygoda, Mihaela Mikic, Petar Kurecic. \textit{Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business}. 17th Edition. Warsaw, Poland: Domagoj Cingula, 2016, s.~187 - 195. ISSN~1849-7535.

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