D 2016

Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic)

BOBKOVÁ, Markéta

Základní údaje

Originální název

Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic)

Autoři

BOBKOVÁ, Markéta (203 Česká republika, garant, domácí)

Vydání

Nitra, Sustainability of Rural Areas in Practice. Conference Proceedings from International Scientific Conference. od s. 123-132, 10 s. 2016

Nakladatel

Slovak University of Agriculture in Nitra

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

Kód RIV

RIV/00216224:14560/16:00091765

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-80-552-1574-7

Klíčová slova anglicky

cooperation; mountain region; network; partnership
Změněno: 27. 4. 2017 15:21, Mgr. Kateřina Oleksíková, Ph.D.

Anotace

V originále

This paper aims at examining how network structures can influence rural tourism and the performance of a selected mountain tourist destination. The research investigates the interactions between tourism stakeholders and also reveals motives for involvement in such a type of collaborative relationship. The theoretical part is based on a literature review and summarizes current knowledge describing destination and network governance in terms of approaches and research findings. The case study research, conducted as part of current university research, gives an account of the experience of the most important stakeholders from the mountain resort of Vsacko – a destination located in the tourist region called East Moravia. The data was collected by means of in-depth interviews and structured questionnaires. Municipalities, restaurant owners and other tourism service providers, as well as the destination management organization, participated in this study. The findings focus on network-oriented motives of these stakeholders and the importance of mutual trust. The results underline the weakness of existing linkages and the insufficiently defined responsibility. It refers to the poor communication between stakeholders and confirms the immaturity of cooperation.

Návaznosti

MUNI/A/1250/2014, interní kód MU
Název: Tourism Destination Governance a jeho aplikace v praxi ČR (Akronym: TDG)
Investor: Masarykova univerzita, Tourism Destination Governance a jeho aplikace v praxi ČR, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty