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@inproceedings{1360953,
author = {Bobková, Markéta},
address = {Nitra},
booktitle = {Sustainability of Rural Areas in Practice. Conference Proceedings from International Scientific Conference.},
keywords = {cooperation; mountain region; network; partnership},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Nitra},
isbn = {978-80-552-1574-7},
pages = {123-132},
publisher = {Slovak University of Agriculture in Nitra},
title = {Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic)},
url = {http://ves.uniag.sk/files/pdf/olkrwilcig3botybj3jerknj9f4kik.pdf},
year = {2016}
}
TY - JOUR
ID - 1360953
AU - Bobková, Markéta
PY - 2016
TI - Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic)
PB - Slovak University of Agriculture in Nitra
CY - Nitra
SN - 9788055215747
KW - cooperation
KW - mountain region
KW - network
KW - partnership
UR - http://ves.uniag.sk/files/pdf/olkrwilcig3botybj3jerknj9f4kik.pdf
L2 - http://ves.uniag.sk/files/pdf/olkrwilcig3botybj3jerknj9f4kik.pdf
N2 - This paper aims at examining how network structures can influence rural tourism and the performance of a selected mountain tourist destination. The research investigates the interactions between tourism stakeholders and also reveals motives for involvement in such a type of collaborative relationship. The theoretical part is based on a literature review and summarizes current knowledge describing destination and network governance in terms of approaches and research findings. The case study research, conducted as part of current university research, gives an account of the experience of the most important stakeholders from the mountain resort of Vsacko – a destination located in the tourist region called East Moravia. The data was collected by means of in-depth interviews and structured questionnaires. Municipalities, restaurant owners and other tourism service providers, as well as the destination management organization, participated in this study. The findings focus on network-oriented motives of these stakeholders and the importance of mutual trust. The results underline the weakness of existing linkages and the insufficiently defined responsibility. It refers to the poor communication between stakeholders and confirms the immaturity of cooperation.
ER -
BOBKOVÁ, Markéta. Network structures and their impact on destination competitiveness – a case study of Vsacko (Czech Republic). Online. In \textit{Sustainability of Rural Areas in Practice. Conference Proceedings from International Scientific Conference.}. Nitra: Slovak University of Agriculture in Nitra, 2016, s.~123-132. ISBN~978-80-552-1574-7.
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