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@book{1361670, author = {DYCHÉ, Jill}, address = {Indiana, US}, edition = {Fifteenth printing}, location = {Indiana, US}, isbn = {978-0-201-73062-3}, publisher = {Addison-Wesley}, title = {The CRM handbook: A business Guide to Customer Relationship Management}, year = {2012} }
TY - BOOK ID - 1361670 AU - DYCHÉ, Jill PY - 2012 TI - The CRM handbook: A business Guide to Customer Relationship Management PB - Addison-Wesley CY - Indiana, US SN - 9780201730623 ER -
DYCHÉ, Jill. \textit{The CRM handbook: A business Guide to Customer Relationship Management}. Fifteenth printing. Indiana, US: Addison-Wesley, 2012. ISBN~978-0-201-73062-3.
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