MACKOVÁ, Alena a Václav ŠTĚTKA. Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians. Medijske Studije. Zagreb, roč. 7, č. 14, s. 157-175. ISSN 1847-9758. doi:10.20901/ms.7.14.11. 2016.
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Základní údaje
Originální název Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians
Název anglicky Walking the Party Line? The Determinants of Facebook’s Adoption and Use by Czech Parliamentarians
Autoři MACKOVÁ, Alena a Václav ŠTĚTKA.
Vydání Medijske Studije, Zagreb, 2016, 1847-9758.
Další údaje
Typ výsledku Článek v odborném periodiku
Utajení není předmětem státního či obchodního tajemství
WWW fulltext
Organizační jednotka Fakulta sociálních studií
Doi http://dx.doi.org/10.20901/ms.7.14.11
UT WoS 000393187100011
Klíčová slova anglicky Facebook; online social networking sites; parliamentary election; the Czech Republic
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnila: Mgr. Blanka Farkašová, učo 97333. Změněno: 9. 5. 2022 14:10.
Anotace
The last few years have witnessed an intensified academic debate on the potential of online social networking sites (SNSs) in the Czech Republic. However, the ensuing academic discussions focused mostly on the SNS pages of political parties. Politicians in particular have recently become the focus of attention in the shift towards research exploring the use of SNSs. The aim of this paper is to provide insight into the role of Facebook in the communication of parties and candidates during the Czech parliamentary elections in 2013. We analyse the adoption of Facebook as a mobilization tool by seven parties as well as by 200 individual deputies, looking for similarities and differences in terms of the adoption, strategy and engagement of users. Although party influence seems to be a significant predictor of Facebook adoption, our data also indicate that using other digital channels increases the chances of higher engagement on Facebook at the individual level.
VytisknoutZobrazeno: 29. 3. 2024 06:47