Defining the "Figure of Merit" for Places in the Age of Digital Nomadism

MLADENOVIC, Dusan a Roberto BRUNI. Defining the "Figure of Merit" for Places in the Age of Digital Nomadism. Online. In Gulnafist A. Okushova PhD. Connect Universum 2016. 3. vyd. Tomsk: Publishing House of Tomsk State University, 2017, s. 59 - 66. ISBN 978-5-94621-610-4.

Základní údaje

Originální název

Defining the "Figure of Merit" for Places in the Age of Digital Nomadism

Název česky

Defining the "Figure of Merit" for Places in the Age of Digital Nomadism

Autoři

MLADENOVIC, Dusan a Roberto BRUNI

Vydání

3. vyd. Tomsk, Connect Universum 2016, od s. 59 - 66, 8 s. 2017

Nakladatel

Publishing House of Tomsk State University

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Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50204 Business and management

Stát vydavatele

Rusko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Označené pro přenos do RIV

Ano

Kód RIV

RIV/00216224:14560/17:00108729

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-5-94621-610-4

Klíčová slova česky

digital nomadism, place marketing, destination, place, value

Klíčová slova anglicky

digital nomadism; place marketing; destination; place; value

Příznaky

Recenzováno

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Anotace

V originále

Building on the formula of “Figure of Merit” used in technology studies, this work has the aim to find analogism in place marketing by presenting “Figure of Merit for Places”; the identified formula represents the possible decision making algorithm that the cluster of Digital Nomads could use to choose a place to live for a period of life. The framework is useful both to place marketers and managers – identifying value proposition and the cost-of-living and cost for accessibility - and to the place demand – discovering the benefits to choose a place to live for a period. The analogism comes from the opportunity to study the Digital Nomads (DNs) that are emerging as a maximizer cluster that live for different periods in different territories respecting the places and diffusing traditions, cultures, impressions and experiences; these characteristics stimulate the place marketing activities of the territories (demand driven) and contribute, indirectly, to place branding strategies (supply driven).