Parents Know Best! How Knowledge Influences Subsidiary Strategy (and Performance)

ŽÁKOVÁ TALPOVÁ, Sylva. Parents Know Best! How Knowledge Influences Subsidiary Strategy (and Performance). In 18th European Conference on Knowledge Management ECKM 2017. Reading, United Kingdom: Academic Conferences and Publishing International Limited. s. 1059-1066. ISBN 978-1-911218-48-7. 2017.

Základní údaje

• Originální název: Parents Know Best! How Knowledge Influences Subsidiary Strategy (and Performance)
• Autoři: ŽÁKOVÁ TALPOVÁ, Sylva (203 Česká republika, garant, domácí).
• Vydání: Reading, United Kingdom, 18th European Conference on Knowledge Management ECKM 2017, od s. 1059-1066, 8 s. 2017.
• Nakladatel: Academic Conferences and Publishing International Limited

Další údaje

• Originální jazyk: angličtina
• Typ výsledku: Stať ve sborníku
• Obor: 50204 Business and management
• Stát vydavatele: Velká Británie a Severní Irsko
• Utajení: není předmětem státního či obchodního tajemství
• Forma vydání: elektronická verze "online"
• WWW: URL
• Kód RIV: RIV/00216224:14560/17:00098118
• Organizační jednotka: Ekonomicko-správní fakulta
• ISBN: 978-1-911218-48-7
• ISSN: 2048-8963
• UT WoS: 000453882900126
• Klíčová slova anglicky: knowledge transfer; subsidiary; strategy; performance; MNE
• Příznaky: Mezinárodní význam, Recenzováno

Anotace

A company's knowledge assets are considered to be the most important determinant of both expansion and success, which is even more pronounced in foreign markets. A parent company's knowledge assets provide competitive advantages to subsidiaries. While the idea that MNCs can improve the performance of their foreign subsidiaries by utilising MNE knowledge is not new, this paper goes beyond the existing literature by exploring if and how the knowledge transfer from HQ to subsidiary can affect the choice of the subsidiary's strategy, and subsequently, performance. To be able to understand how knowledge transfer influences performance in subsidiaries, it is crucial to understand how the transferred knowledge is used in the subsidiary to affect performance. This article aims to examine the effect of MNE knowledge transfer (from HQ to subsidiary) on subsidiary strategy, and subsequently, on performance. It uses logistic regression to examine a sample of 355 MNE subsidiaries to reveal the relation between the knowledge transfer from headquarters to subsidiary and the strategy pursued by the subsidiary. Subsequently, using ANNOVA and linear regression analysis, strategy-performance relationship is examined to show the moderating effect of knowledge transfer on subsidiary performance. The results show that knowledge transfer is a significant determinant of subsidiary strategy, and, subsequently, performance.